What the CRM, km, and other technologies explained to the manager

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The good use of technologies explained to the manager

Alain Fernandez
Editions of Organization
360 pages 19,95 €
“… To allow to the managers of the technical tools of the firm, delegated to the data processing specialists up to now: here is the mission that this work proposes….” Les Echos

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Lu in the press…

“… To allow to the managers of the technical tools of the firm, delegated to the data processing specialists up to now: here is the mission that this work proposes….” Les Echos

“… Alain Fernandez proposes in this work to decode some 200 concepts founders whose definitions, but especially comments, should make it possible to reconcile pure and hard technicians once and for all, managers and financial often more moved by the prospects than interested by the “kitchen” specific to the data processing specialists…” Le Figaro

“… Teaching, this book describes some 200 technological concepts (...) It forwards a definition of technology, its role, its principle of operation, the close concepts, as well as the developments with short and medium term. ” Professional Internet

“… Too much often lost in a data-processing universe however impossible to circumvent, the decision maker will find in this work all which it needs to apprehend the information system as a whole…” 01 Data processing…

SYNOPSIS

The Councils of reading
Preface
Introduction

1 To understand the role of technologies

2 To control the technological concepts

- To know its market and to serve its customers

What the CRM?
How to detect the future customers?
How to better serve them for the ?
How to learn how to know them?

- B To manage its internal resources

What ?
How to lead project ?
How to discuss the Production control?
Which solutions for the Human resources?

- C To swap with its partners

Principle of SCM (logistic),
Places on the market and trade B2B
EDI with the generalized ecommerce,

- D To facilitate the range and the co-operation

To reach and exploit information: decisional data processing
To share with its pars: Intranet
To facilitate co-operative work: Groupware,
To enrich uninterrupted: management (Knowledge management),
To become an enlightened watchtower: economic and strategic day before

- E To have a perennial infrastructure (material and software)
The work station, To manage the data, To communicate, Deploy

- F To control the life of the information system
Trades, Methods, Tools

3 To make a success of the integration of technologies
To anticipate the obstacles
B To lead the project: an entrepreneurial step

Alphabetical list of the concepts and definitions
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