Dated , the books
. Rene , Gilles Venturi 392 pages price bookstore: 39,81
dated consists in extracting and to analyze, by statistical procedures, broad volumes of data drawn from dated from the firm, with a view discover tendencies or rules which will prove to be useful to define the marketing strategy and commercial. This work will give you the keys of an successful integration by proposing a methodology of project management, supplemented by a detailed case study.
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www.apics-sjvc.org
www.apics-sjvc.org
for the Web datedPatrick ,
280 pages price bookstore: 36,77
- Filtering Personalization customer
This work will give to the reader all the keys of a management successful of the customer relationship on Internet: personalization, , filtering… After having exposed the various techniques of dated implemented to the Web, the authors draw up the panorama of the tools proposed on the market and provide to the potential buyer assessment tests to guide it in its choices. This book is supplemented by several case studies realities, a methodology of project management and a chapter devoted to the angle of attack of dated on protection from the private life.
Where to buy this book? (available, direct link)
www.apics-sjvc.org
www.apics-sjvc.org
Dated and decisional statistics. Stephan 560 pages
This new edition, re-examined and increased of 160 pages, gives a progress report on dated , its methods, its tools and its implementations, which go from the until the web-based and to the . The use of the softwares and the interpretation of the results are illustrated for many examples led with , and R. the methodological aspects go from the behavior of the projects until the mailmen of success and with the traps to be avoided, while passing by the evaluation and the comparison of the models, integration in the marketing of databases, the calculation of the return on investment, the data-processing interfaces, without forgetting the legal stresses as soon as one discusses data in personal matter.
Online libraries (available, direct link)
www.apics-sjvc.org
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