| There are divers reasons and speculations connected | | | | yourself, "Would I ever buy from them again?" So |
| with such a question. But I dare say that we all have | | | | what separates those who do from those who don't |
| our reason for being in business. Some say, and it is | | | | make money? |
| probably the first reason we consider, "To make | | | | Is it integrity? I believe that integrity is important in life. |
| money." I understand that there are altruistic | | | | Without it, we aren't worth much. But how are people |
| motivations, but for most of us, the bottom line is | | | | who are prospective buyers to know whether we |
| making money, and there is nothing wrong with that. | | | | have integrity or not? In reality they can't. They learn to |
| Being in business, however, is no guarantee that you | | | | trust us by doing business with us. So you might say, "If |
| will make money. So what separates those who do | | | | I can be in business long enough, sooner or later it will |
| from those who don't make money? | | | | pay off." There are thousands who have hung on |
| You may be of the same opinion as others, that it | | | | year after year at great financial, and even family loss, |
| takes money to make money. To an extent this is | | | | who would disagree. So what separates those who |
| true. Some have spent enormous amounts of money | | | | do from those who don't make money? |
| to start a franchise, or a small business with less | | | | The truth is that you can have altruistic motives, have |
| money and wound up going under wishing they had | | | | all the money you need to start a business, understand |
| never taken the chance. So what separates those | | | | the "Law of Attraction," have the best product in the |
| who do from those who don't make money? | | | | world, and have integrity oozing from your pores, but it |
| There has been a lot of talk about the 'Secret' that | | | | will not make a bit of difference if the people don't |
| has been kept secret from the people to keep them | | | | want or need what you have to offer. What |
| from succeeding in life. Now they're trying to create a | | | | separates those who make money from those who |
| new reality for themselves by being totally positive and | | | | don't is the understanding that any business is at the |
| not allowing any negativity at all in their lives. The | | | | mercy of the consumer. We are there to provide |
| problem with this is you can be so positive that you | | | | solutions for their problems, needs, or wishes. What |
| glow in the dark, but ignoring the negative is living in | | | | we think the consumer needs is of no consequence. |
| denial. Refusing to acknowledge the negative won't | | | | Some people in business are like writers so in love with |
| make it go away. You must deal with it. I believe that | | | | their words they won't change them even to get |
| we attract what we focus on, but my belief is not | | | | published. Those people are not writing to make |
| magical, it's practical. So what separates those who do | | | | money. People who make money are the people who |
| from those who don't make money? | | | | will not put all their eggs in one basket knowing that if it |
| Could it be the product? How many of us have ever | | | | fails, it will bring financial ruin. They will make decisions |
| bought a product, and were angry, or even a little bit | | | | based on research and probability. In thinking of life and |
| ashamed for having bought it? It was not what we | | | | business, I am reminded of what the Bible says, "Be |
| expected. It was a piece of junk, or we could have | | | | wise as serpents and harmless as doves." It might |
| gotten it far cheaper somewhere else. We were sold | | | | interest you to know that there is more said about |
| a bill of goods. Maybe that's it - you just have to | | | | money in the Scriptures than there is about faith. |
| become a better salesman. Before you consider this, | | | | You will never get rich working for someone else. |
| remember how you felt after being taken in and ask | | | | |