| Site activity is a new and important part of the Google | | | | a short amount of time. Google of course realizes |
| algorithm used for ranking websites for specific | | | | these programs are available to webmasters and they |
| keywords. Only recently has Google made this new | | | | have their limitations on the numbers of backlinks and |
| aspect of site activity and integral part of their ranking | | | | the timing of those links to given web pages. In other |
| process. Recently the search engine has been buying | | | | words too many backlinks too soon can result in a |
| up companies that supply tool bars for browsers | | | | much poorer ranking and sometimes even a banning |
| which track user activity. This will enable Google to | | | | of the websites if Google determines to aggressive |
| monitor traffic to websites from all different sources | | | | back linking was used to manipulate the rankings. |
| and even for those websites that do not have their | | | | Because there are ways to manipulate the back linking |
| analytics software installed. | | | | system, Google has now made site activity an |
| Originally, it was the site content that was most | | | | important part for how they rank webpages. Basically, |
| important for optimizing and achieving good rankings in | | | | site activity is simply traffic to specific webpages from |
| the search engines. There was a time in the 1990s that | | | | different sources. For example, traffic to come into a |
| optimize content, and often times what we now | | | | webpage from YouTube videos,twitter, Facebook, |
| consider over optimized content, was all that was | | | | article directories, blog postings, other websites, and |
| required in order to get good traffic to websites via | | | | forum postings. These would all be considered traffic |
| search engines. | | | | and site activity which Google could track via their |
| Then later Google added the importance of back | | | | Google analytics software and also the many browser |
| linking. A backlink is simply a length which occurs on | | | | tool bars they are purchasing. |
| another website pointing back to a different website. | | | | Webmasters must realize that nowadays quality |
| Google implemented what they call their page rank | | | | content and backlinks are not the only thing required |
| scale, which can be seen for any web page by | | | | for search engine optimization. In addition to those |
| installing the Google toolbar, which tracks not only the | | | | important aspects of SEO, site activity must now be |
| numbers but also the quality of the sites back linking to | | | | considered also. For a new website, traffic is always |
| a given web page. | | | | difficult to obtain in the beginning. Some of the quickest |
| All things being equal, the higher the quality and quantity | | | | ways to obtain traffic from a variety of sources is |
| of back links to a given site will enable that site to rank | | | | video marketing, article marketing, and social media. |
| better in the search engines for giving keywords. So | | | | These are all easy to implement and will provide the |
| for quite some time it was mainly the content in the | | | | much needed site activity Google needs to see in |
| back linking to a given page that allowed Google to | | | | order to rank specific pages well. Keep in mind that the |
| determine how they would write that page for a | | | | more competition there is for a given area no more |
| specific search keyword. Of course are ways to | | | | important site activity will be for achieving first page |
| manipulate the back linking. There are programs and | | | | rankings in the search engines. |
| software available which can obtain mass backlinks in | | | | |