| ign="center"> | | | | support for Yahoo! Stores and Miva Merchant. A good |
| If you operate a commercial website, knowing where | | | | solution provides visual interface and insightful reports. |
| your visitors are coming from and how they are using | | | | Website analytics solution are available as either a |
| your website is more than just nice-to-have | | | | hosted solution or logfile processing software. There is |
| information. It is essential and can make the difference | | | | a right solution for everyone - choose the one that |
| between making it and losing it in today's Internet | | | | best fits your needs and business size . |
| business world. | | | | Note there are some solutions available for no cost. |
| Your webserver log has tons of useful information, but | | | | However, "free" does not always mean free. With |
| that logfile in its raw format is impractical for frequent | | | | most paid solutions, your highly sensitive and valuable |
| analysis and statistics. Good web analytics solutions | | | | data is accessible only to you. How much is your data |
| provide you with the tools to generate useful and | | | | worth to you? You have the choice and I have |
| understandable reports from the huge amount of raw | | | | already made mine. |
| data collected by your webserver. | | | | With a paid solution, you also get something that you |
| Learn who your visitors are, where they are coming | | | | won't get from any free service - online seminars |
| from, how they use your site, and where they go | | | | (often at no additional charge) to learn how to make |
| when they leave. Find problem areas in the conversion | | | | the most of the web analytics solution from the |
| funnel, and check whether changes you implement | | | | comfort of your own desk. This is especially valuable |
| have the desired effects. To determine hotspots and | | | | for people who have little experience with web |
| weak areas of your site, and to check whether your | | | | analytics software, but even veterans will likely learn a |
| search, marketing and landing pages convert or require | | | | trick or two. |
| improvement, you need a good web analytics solution. | | | | Conclusion |
| Web Analytics Solutions | | | | There are a large number of web analytics solutions |
| A good web analytics program or solution literally | | | | available, for little to no cost, expensive enterprise |
| shows marketers why visitors do what they do. It's | | | | solutions and everything in between. There is no |
| perfect for those interested in PPC marketing, SEO, | | | | "perfect" web analytics solution for everybody, but |
| web design, and usability. It is also extremely helpful for | | | | chances are very good that there is one that is right |
| those with eCommerce storefronts, including direct | | | | and perfect for your needs and your budget. |