| When you sign up for a Google Account you get free | | | | Once you have got the 'green tick' then you can visit |
| access to some powerful tools, one of these is | | | | the Google Analytics Dashboard. Here you will get a |
| Google Analytics. | | | | very useful overview as follows: |
| You sign up for Google Analytics by clicking on My | | | | - Visits in the last month by day in graph form |
| Account where you should be taken to a page that | | | | - Site usage - Visits, Pageviews, Pages/Visits |
| lists the services you are signed up for and those you | | | | - Bounce Rate - This is calculated as the - Total |
| are not. | | | | number of people viewing one page/Total number of |
| Click on Analytics and follow the sign up wizard. At | | | | visit as a % |
| some point you will be given a piece of code that has | | | | - Avg. Time on Site |
| to be pasted into your website. Google Analytics then | | | | - Visitors overview that allows you to drill down to |
| checks for that code and once it finds it there is a little | | | | things like language of visitors, browsers used and |
| green tick to say all is OK. If you are assessing the | | | | other information |
| traffic for a Blog several Blog platforms have 'plug-ins' | | | | - Traffic sources |
| that allow you to paste the code in and then it places it | | | | - Map Overlay - A Map of the World showing where |
| in the correct place in your Blog page. | | | | the highest concentration of your visits come from |
| If you have a company provided website check your | | | | - Content overview showing which pages are visited |
| 'back office' to see if it is possible to paste in the code. | | | | All of this information can help you understand where |
| This is then incorporated automatically into your | | | | your main visitors are coming from in the world, which |
| replicated site. You will need to check back at Google | | | | other sites people are being referred from, visitor |
| Analytics to see if you get the 'green tick'. | | | | volume, how long people spend on your website. |
| Failing that you will need to contact the person who | | | | So my advice is if you can use Google Analytics on |
| designed your website (if you did not) and get them to | | | | your website do so, it's free and gives you an amazing |
| put the code in. | | | | depth of information. |