Top Challenges Facing Chief Finance Officers (CFO’s)

CFO’s and their teams aim to standardiseAnother problem is accounts receivable may not be
transactional processes, deploy efficient financialsynchronised with accounts payable. 
systems and deliver strong performance from cashBudgeting and planning processes may be inefficient
management to regulatory compliance. as well. Some organisations find that budgeting and
However, a CFO’s role doesn’t stop there. Toplanning take too long, however companies often lack
turn their company into a successful one and to savethe systems necessary to accelerate the process and
their profile, they must focus on strategic financials.omit to ensure that it is consistent with their
They need to provide forward-looking insight thatorganisations strategy. 
enhances strategic planning and decision-making. TheyA final part of core financials is compliance. It is
must also extend the capabilities of their financialimportant to effectively comply with regulatory bodies
performance management systems beyond coresuch as Sarbox and IFRS for example. 
activities into new areas, automating more processesInability to rise to a strategic level and provide valuable
and driving productivity gains still higher. insight
This strategic comprehensive perspective whichIt is a challenge to rise to a strategic level within an
covers core financials and strategic financials is knownorganisation and this is the time where finance can
as corporate financial management (CFM). Asprovide advice and analysis that can truly differentiate
CFO’s focus on addressing their strategic anda company and generate profitable growth. 
operational challenges, they will have to invest in CFMTo move finance to a more strategic role CFO’s
systems in order to meet their objectives. will have to identify new areas where processes can
This is where a further challenge emerges. Financebe enhanced and automated and then over-see the
Executives must look for and use performancetask. For example, non-standard tasks such as
management systems that are: robust, flexible,recruitment to retirement may be ideal for process
integrated, rapidly deployable and cost effective. improvement. Moreover, finance organisations can
During the downturn in the economy and theincrease their strategic value by extending excellence
increasingly demanding environment a new set of keyin financial management out to trading partners. 
challenges for CFO’s has arrived. These include: Finally, another challenge lies in avoiding systems that
Inefficiencies in core financial operationsdo not work well together, it is important to use
Finance Executives may be struggling with processessystems that are well integrated with other applications
that might be considered core foundational or critical.in the financial management system. 
The problem is that the handling of these processes isThese are the risks that CFO’s face as they
not efficient or effective. Some of the processes thatcontemplate investments in financial systems that will
may fall into this category include: procure to pay,support them as they grow enhance core processes
contract to collection, and service to payment. and seek to elevate their organisations to a strategic
Problems may also occur in relation to cash flowlevel. In summary, they need to select and deploy
management. For example, the accounts receivablefinancial systems that are robust, flexible, integrated,
process might be poorly designed, systems that shouldrapidly deployable and cost effective if they are to
be automated are not, which may effect themeet their overriding objectives.
organisations ability to collect cash.