The Three Pillars of Corporate Performance Management for the Insurance Sector

The Three Pillars of Corporate Performanceand budgeting process is laboriousness, costly and
Management for the Insurance Sectorrapid obsolete. This is because operational managers
"Change" is the watchword for the insurance sector.first model the demands facing their department to
Increasing customer churn and pressure on premiumsidentify their resource requirements and then calculate
are eroding profitability, highlighting the need forthe cost of these resources; all of this done on
significant cost reductions in the areas of customerspreadsheets outside the core budgeting application.
acquisition and service. This threatens the traditionalIncorporating this off-line modeling and joining the
operating model as organizations re-evaluate currentpieces together with rules that span departments and
routes to market and redesign internal processes intime-periods transforms planning and budgeting.
the never-ending search for greater efficiency.Managers simply review and update non-financial data
Faced with the need for change, many insurerssuch as sales conversion rates, loss ratios, staff
recognize that they are ill equipped to provideproductivity ratios and unit resource costs and the
executives with the management information requiredmodel predicts their line item expenses; they can either
to restore and maintain the desired level of profitability.accept them or amend them. This approach is called
For insurers there are three core financial‘driver-based budgeting’.
management processes:Corporate Performance Management in a Single
Cost and Profitability AnalyticsSolution
Many insurers are not able to report on product,Despite being inter-related, these three pillars of
customer and channel profitability with the frequencycorporate performance management [ are typically
they desire, even though this information is critical forcarried out in disparate systems. The correct
decision-making at both strategic and operational levelsapproach for insurers is to use a single performance
Long-Range Financial Planningmanagement system for strategic planning, budgeting,
In today’s markets, strategic planning modelsand activity-based costing. This system needs to allow
need to be refreshed and evaluated with increasingusers to develop linked models that cover different
frequency. This means routinely updating assumptionsfunctionality across different parts of the organization
about both the external and internal drivers ofthat can easily be consolidated for enterprise-wide
profitability. Because many of these critical pieces ofreporting.
information such as customer attrition rates and unitDelivering this functionality seamlessly in a single
costs reside in other applications, this is not alwayssolution both reduces the administrative overhead in
easy. Stand-alone, long-range planning modelsthe Finance function and improves the transparency,
therefore compromise an organization’s ability totimeliness and integrity of management information.
continually review and test assumptions that underpinWith one version of ‘the truth’, Finance
strategy.can reconcile the strategic, financial and activity-based
Operational Planning and Budgetingviews of the organization into one over-arching
Many organizations recognize that their annual planningperformarnce management framework.