| A very surprising thing happens just about every time I | | | | very often (well, okay, it happened just twice), but |
| sit down to work on my marketing plan, call a | | | | other door openings are very common. These |
| prospective client, mail a few thank-you notes to | | | | door openings tell me that just having the intention to |
| current clients, or take any other marketing-related | | | | market is often enough to start or increase the flow of |
| action -- even if it’s just to conjure up some | | | | abundance in my life. I am rewarded for making the |
| new marketing strategies. A very surprising thing | | | | effort and being willing. |
| happens just about every time I sit down to work on | | | | However, I know I can’t fool myself, much less |
| my marketing plan, call a prospective client, mail a few | | | | the Universe: My intention must be honest. It’s |
| thank-you notes to current clients, or take any other | | | | not enough to simply think about the fact that I need to |
| marketing-related action -- even if it’s just to | | | | do some marketing. I must intend to actually do some |
| conjure up some new marketing strategies. Whenever | | | | marketing very soon -- usually that day. In many cases |
| I have a true intention to market, the Universe | | | | my intention registers only after I put myself into |
| responds by opening a door. A client I haven’t | | | | marketing mode by doing some definitive action, such |
| heard from in a while asks me to do a big assignment. | | | | as making a list of people who are due for follow ups, |
| I find out that my pitch to a big company has paid off, | | | | working on my web site or simply reading a book filled |
| and my contact is ready to sign a contract. Or I get an | | | | with marketing ideas that rev up my enthusiasm and |
| out-of-the-blue call that brings me glad tidings of great | | | | creativity. Then the doors of opportunity open. |
| joy and prosperity (that is, the caller has never talked | | | | I call these door openings the magic of marketing |
| to me before but knows about my work and implores | | | | momentum, but that doesn’t mean you can |
| me with all sincerity to do a project in just two weeks, | | | | rely on magic alone. Intention is the key you must put |
| adding, of course, that the company will happily give | | | | into the lock. Action is the process of turning the key |
| me 150 percent of my usual fee
all in | | | | and opening the door. What’s inside? |
| advance!)That last scenario doesn’t happen | | | | Opportunity and prosperity. Enjoy! |