| Something we talk about consistently with our | | | | cards distinguishes one from the other. |
| coaching students is the importance of the follow up | | | | Some of you have asked, how do I get their address? |
| letter. However, the follow up letter is not limited to | | | | Ask for it, and I don't mean at the end of the |
| those who are operating a lease purchase business. | | | | conversation, because many times they won't give it |
| Whatever type of business you are operating, after | | | | to you. For those of us in lease purchasing it is easy |
| speaking with a potential client you should be sending | | | | because our callers have to tell us their address in |
| some type of follow up correspondence. It could be a | | | | order for us to go and take a look at the property. |
| letter, a post card, or in some instances an email. | | | | For those of you running other types of businesses, |
| I can't count the number of deals we have gotten | | | | you will need to take a long hard look at your |
| from a follow up letter we sent. The longest time to go | | | | telephone script and see how you can modify it to |
| by before hearing from a seller was 14 months, but | | | | incorporate the address as part of your script. Offer |
| we did hear from them. Why, because I sent a follow | | | | something so appealing they are asking you if you |
| up letter and included my business card in that letter. | | | | want their address so you can send them something! |
| Now with lease purchasing and the card we use, we | | | | For those of you that this won't work for, tell them |
| offer an incentive to sellers to call. Our card has a | | | | about your website, or that you would like to send |
| very memorable tag line, it makes people want to call | | | | them some special web only offers and see if you |
| us! So, you want to be sure your business card | | | | can get their address that way. |
| distinguishes you from all the rest. Think about it, how | | | | If all of these fail, invest in a cross checking service, |
| many of you have visited open houses and saw the | | | | where with your prospects telephone number, you can |
| plethora of business cards from real estate agents | | | | also gain access to their address! |
| sitting on a counter top and table. Nothing on those | | | | |