The 5 Stages of Data Denial

Data is often used to confirm the truth or disperseorganization has acknowledged the fact that they
myths. So it pretty much goes without saying thatneed to improvements and have started to think about,
people love it when data proves what they have beenif not implement, actionable changes. Questions to ask
saying or doing all along. As Dan holowack states in hisyourself: What changes have we made? How are
blog: "Change often costs money, change is hard,these reflected in the data? Make sure you can
change sometimes means admitting mistakes". So itconfirm the changes in the new data.
makes sense that if you need to initiate change in your4. This is a Different Place
organization, an activity often met with a littleJust because your organization lies outside a particular
resistance, then wielding data that proves the need forgeographic area, or does or doesn't outsource work to
change seems like an appropriate way to begin.another country, don't think you can escape by playing
Adapted from a presentation presented by Brian Postl,the location card. Make use of data by trying to find
President and CEO of the Winnipeg Regional Healthcommonalities to support best practices instead of
Authority, here are the 5 stages of data denial.comparing where you both fell down.
1. The Data is Wrong5. We Already Tried That
A lot of the time your initial reaction can be: "the dataAs we said before, it is hard to get an organization to
must be wrong". If this is what springs to mind, it isinitiate change, let alone get it right the first time.
advisable to take a step back and take a look at theEspecially if previous attempts at change were
overall result. Is it at least close to what it should be? Ifunsuccessful. Look at your data carefully - are there
so, this could be enough to leverage action; don't spendthings you missed last time, or things that have
too much time worrying over the finer details.changed that can give you more insight or
2. The Data is Oldopportunities?
Another classic excuse. Does the data really need toThe best way to deal with data denial - start with a
be up-to-the-minute, real time data? That all dependssmall change, something you can measure, share and
on your industry and what you are doing with yourcelebrate the success. Or the other alternative is to try
data. But chances are, that data that is a little dated stillto avoid it completely - start analyzing your data early
holds some value and truth. Don't dismiss it just yet.on with a BI solution like Bime. Because you can ask
3. We Have Already Changedany question you want, you are able to quickly
As long as you can show that the changes have beenuncover where things are going wrong before you
made, this one does not count as a denial. At least thehave to enter the denial stages.