| Managers are a crucial target group for your strategy | | | | technology-minded managers. |
| communication. However, most organisations don't | | | | 3. It forces you to build the big picture. Since everything |
| have a structured approach for reaching this target | | | | is gathered together on the site, it's crucial that |
| group. They never move beyond some general | | | | everything fits together. This demands an extra effort, |
| messages in the internal newsletter, an uninspired | | | | but experience teaches us that this is a wonderful tool |
| mass communication, or boring presentations in staff | | | | for eliminating overlaps and reducing complexity. |
| meetings. | | | | There are, however, a couple of important points to |
| But you have other - and better - options. | | | | keep in mind to ensure success:o Don't develop this |
| More and more companies are using an intranet site | | | | channel into a second ERP. Keeping track of KPIs and |
| as a rich communication channel for a variety of | | | | individual performance evaluation documents belong |
| topics. It's a good idea to use one as well for the | | | | somewhere else. Limit yourself to clear information |
| Strategy Execution theme. There are three important | | | | about the strategy, the Strategy Execution steps, and |
| advantages: | | | | the 'to do' items for managers.o Keep your eyes on |
| 1. You centralise the important information in one spot, | | | | your target group. Make sure you communicate in |
| so everyone can find everything easily. | | | | short, direct messages. It often helps to have a |
| 2. You leverage the latest technology − which | | | | sounding board to test ideas, wording, etc. before you |
| will especially attract your younger and | | | | go live. |