| The biggest challenge for most small medium | | | | extraordinary speed. |
| businesses from North America doing business in | | | | TaobaoDiscover.Com, the market research and |
| China is the lack of local knowledge and low marketing | | | | marketing consulting firm specializing in TaoBao online |
| ROI.They lost their competitive edge because they are | | | | transaction, strong belives that small medium |
| not marketing the businesses the right way | | | | businesses in North America should leverage this |
| The largest China E-Commerce platform, Taobao, is | | | | opportunity to understand and meet over the Chinese |
| releasing its database of aggregate consumer | | | | online consumer demand. The firm also releases the |
| transaction records, "We will be sharing raw aggregate | | | | free reports on to teach SME how to use the taobao |
| data with customers and users as we believe they will | | | | transaction data. |
| find this information extremely valuable in terms of | | | | As most small medium businesses in North America |
| planning and business growth efforts," said Jonathan | | | | are data-driven companies and already have a lot of |
| Lu, president and CEO of Taobao. | | | | experiences in using business intelligence. By data |
| TaoBao, China EBay, is the largest online shopping | | | | mining these Taobao transaction data, small medium |
| website for the world's largest population. TaoBao | | | | businesses in North America can better understand |
| reported more than 190 million registered users as of | | | | local consumer behavior, make sound strategic |
| April 30, 2010 and generated more than US$29 billion | | | | marketing decisions and improve their product design |
| gross merchandise volume in 2009. TaoBao expects | | | | and operation, which will help to identify their niche |
| online gross merchandise volume to double in 2010, as | | | | market in China and gain their competitive advantages. |
| China's e-commerce market is growing at an | | | | |