Selling Your Business - Answers to the Most Frequently Asked Questions (Part Two)

When it is time to sell their businesses, most ownersprepared to market their businesses confidentially for
find the prospect daunting and intimidating. With soat least six months. Business intermediaries should
many factors to consider, it is hard to know where tocreate a competitive environment where multiple
begin. With the help of professional advisers, such asbuyers bid for the same company by marketing
an attorney, an accountant, an investment adviser andthrough different channels.
an M&A intermediary, the process can be- Lack of commitment to the process: The process of
strategically planned and cautiously managed. This is aselling your business requires commitment of time and
two-part article that addresses some of the mostenergy into meeting with buyers and answering
common questions business owners ask whenquestions. Emotions and interests can grow stale after
beginning the process.long delays, so inquiries and questions should be
When should I begin preparing for the sale of myresolved in a timely fashion. This commitment is
business?especially important during the due diligence process
In order to maximize the value of your business, it iswhen the buyer will inevitably be making numerous
best to begin preparing your company at least two torequests.
three years in advance. Accredited businessHow can deal terms and structures affect me?
appraisers can provide a wealth of information on yourThe goal of every business owner is to maximize the
business' strengths and weaknesses. However, if youvalue of his or her business, and generally, the better
don't have three years to wait, keep in mind that anythe terms offered to the buyers, the higher the total
preparation is better than no preparation.transaction value. Buyers typically want sellers to
What should I do to prepare my business for sale?shoulder a portion of the price through seller financing
- Organize financial statements: Your companyor an earn-out. However, sellers need to evaluate
financial statements will be one of the most reviewedthese terms seriously, as there can be significant risks
documents during the transaction. By making sure yourinvolved. In addition, the deal structures can affect the
documents are organized and transparent, you helptax implications for both the buyers and the sellers.
buyers and lenders more easily evaluate yourProper tax planning before the sale can help maximize
company's performance. Clean the financialthe net proceeds of the sale. It is important to focus
statements by reducing the number of personalnot only on the gross proceeds (before taxes), but
expenses running through the business. Also, removealso be concerned with the net proceeds.
any non-operating assets from the company's balanceWhat advisers should I consult with and what costs
sheet. Any audited financial statements from a thirdare involved?
party will provide even more credibility.When selling your business, you need the help of a
- Reduce dependencies: One of the biggest risks mostprofessional team to help you. An M&A
companies face is being over-reliant on certainintermediary or business broker, an attorney, an
products or people. Reduce dependencies and loweraccountant and an investment adviser can help you
the risk by diversifying product lines, employee talent,make the best decisions. These expert professionals
customers and suppliers. A company with more thancan help you take care of the transaction, leaving you
one avenue of income and resources will be morewith more time and energy to manage your company,
able to withstand any problems the company mayand their fees are well worth the value they can help
face.you obtain.
- Build infrastructure:A company overly dependentProfessional intermediaries, whether an M&A
upon the owner may have problems withintermediary or a business broker, usually collect the
transferability. Buyers want to be reassured that themajority of their fees after the sale of the company.
company will continue performing in its current stateThe fee is generally a percentage of the selling price,
after the transaction. A strong infrastructure comprisedstarting from ten percent and decreasing based on the
of key managers, trained employees, moderndeal's size.
equipment and effective systems of financial reporting,Be careful of some "seminar" intermediary firms that
inventory and operations management will help mitigatecharge large upfront fees ($29,500 to $45,000) for
this threat.their services. These firms promise premium buyers
Why do some businesses fail to sell?and extraordinary high sales prices. However, after
Most businesses properly marketed will sell betweencollecting their fees, these firms inevitably fail to fulfill
four to twelve months between the initial time totheir promises. Reputable intermediaries will earn the
market and closing. The businesses that fail to sellmajority of their fees after a successful sale.
usually have the same characteristics:Conclusion
- Improperly priced: Many small businesses never sellSelling your business does not have to be a frustrating
because they are overpriced. While it is important thatand stressful experience. Discuss your options with
owners reach their personal goals, it is also importantyour professional advisers as early as possible to
to set realistic expectations. A credible asking pricemaximize the value of your business. Don't forget to
should be supported by financial history, marketinterview several local business intermediaries and see
comparables and other future projections.who has the ability to help you meet your personal
- Insufficient marketing: Business owners should begoals.