Sales Management Mistakes to Avoid

When you are promoted to sales manager, you willbecomes that much more of a temptation. Implement
likely have high expectations and big ideas for youran accountability policy and then stick to it, no matter
new position. One important thing to be aware ofwhat. This does not mean that you should fall into
however, is that the people under you, especially ifanother common managerial trap however, becoming
they were once your co workers, may not be asa control freak. Intimidation of your staff will only get
enthusiastic about your promotion as you are. So whatyou so far, and will ultimately cause resentments and
do you do. For one thing, you avoid the commonlead to poor productivity.
mistakes outlined in this article beginning with:Offering backhanded praise. What does this mean.
Thinking that you know everything. Before you say, IMany managers do this without realizing it. They praise
do not think that I know everything, think again. Yoursomeone and then take a minute to point out
new position puts you in the position of leadership andsomething that this same person has done wrong, or
authority over the single most important driving forceneeds to work on. Constructive criticism is fine and is
of any company, the sales team. Management,also necessary, but keep your praise separate from
however is a continuous learning process so makeyour criticisms and everyone, including you, will be
sure that you learn and take criticism from both thosehappier and more productive.
senior to you and those who work under you.Offering rewards to the high performers only. Of
Trying to please everyone. The old saying is true, youcourse you want to reward your highest performers,
really cannot make everyone happy. It is tempting tobut you should not concentrate on providing only the
agree to every request, but in the long run you will justrewards that they are interested in. Ask for the input
end up frustrated, exhausted, and overwhelmed byof all of the members of your team, and offer sales
demands. Be diplomatic and do not be afraid to say notraining seminars as an alternative for consistently poor
when you need to.performers.
Not holding your staff accountable. Even the best andThese tips will help you to become an effective and
most conscientious sales people will slip upsuccessful sales manager.
occasionally, and if there is no accountability then it