| Returning visitors are those who return to your | | | | How to get returning visitors: |
| website after visiting it once implying that your | | | | - Related Content: The content has to be related and |
| website's content is strong enough to make visitors | | | | focused to your 'Areas of Works'. Moreover, same |
| come back. New visitors are the ones who visit your | | | | content cannot work for everyone. The content needs |
| site for the first time and their high number shows that | | | | to be tailored to the point that you even think about |
| your marketing efforts have been successful. | | | | how your company profile will be presented to |
| There has always been a debate on what type of | | | | respective segments. The quality of writing has to be |
| users are better for your site? New or Returning? We | | | | top-notch business grade. |
| always assume that attracting new visitors is the best | | | | - Offer Original & Quality information on your |
| way to popularize your website. True but not 100%, | | | | website: The mantra to attract traffic to your website |
| returning visitors are equally responsible for the web | | | | is to start offering original & unique industry |
| presence. What good is the website, if it does not | | | | information which is hard to find. This will build your |
| engage the visitor enough to revisit. | | | | image as the 'Industry Information Resource' and will |
| Every online user makes some favorite stops for the | | | | make visitors follow you any guidance. |
| desired information. These favorite stops can be | | | | - Keep Feeding your website with updated content: |
| through bookmarks. Why would a user bookmark your | | | | Updated content will make visitors come back for |
| site? They will bookmark only if you provide them with | | | | more and more information. Search engines prefer |
| the updated information they are looking for. | | | | such sites. |
| Importance of Returning Visitor: | | | | - Search Engine Positioning: If you are positioned higher |
| Most of the online businesses often take more than a | | | | in the Search Engines against other competitors, you |
| visit to make a sale or conversion. It is relatively difficult | | | | are bound to get more New as well as Return visitors. |
| to convert visitors on their first visit. Moreover, there is | | | | - Social Media: Use Social Media websites like |
| a possibility that the visitors might not need your | | | | Facebook, Twitter and Linkedin to share information |
| service or product at this moment. They will visit you | | | | with your targeted audience. Share your writings |
| when they are in need of that product or service. | | | | & researches, participate in discussions, and help |
| We cannot ignore new or returning visitor. They both | | | | others by solving their problems. This will propel people |
| have their individual importance. New visitors are | | | | to visit your website more often and look for desired |
| required to get your service or product presented to a | | | | information. |
| large number of audience and returning visitors are | | | | - Free Downloads: Offer free e-books, whitepapers, |
| required to increase conversions. | | | | CDs, consultations, webinars etc to your new visitors |
| Tracking: All Analytics software allow you to track | | | | which will get them to visit you again for more free |
| new and return visits with their related data e.g., landing | | | | stuff. People love these and will keep coming. This will |
| page. And, if you have the data for the landing page of | | | | not only increase new and repeat traffic but also help |
| both new and returning visitor, you know which pages | | | | in link building. |
| are working and which are not. | | | | |