| Split testing is a cheap and reliable way to test two or | | | | other (not some complex, glued together hybrid as |
| more versions of a design against each other and see | | | | with JavaScript). **Google rates your web site based |
| how they perform under live conditions. With split | | | | on content and back links. And that rating has a |
| testing you focus one or a couple of quantitative | | | | tendency to grow as the website matures.** |
| metrics (such as like revenue, number of completed | | | | Google Optimizer has the potential to do to the |
| sales or sign-ups) and use them to judge how each | | | | commercial split testing tool market what Google |
| design performs. Split testing is key. Every commercial | | | | Analytics did to the commercial analytics software |
| you see has already been tested to death or is a | | | | market: scare it big time. Google Optimizer is okay but I |
| testing campaign. Split testing is one of the main tools | | | | find that you get what you pay for and Google doesn't |
| which can be used with email campaign software. | | | | do what some of the other software out there does. |
| Programs for emails in most cases have special | | | | You have to test to know what works. Google |
| solutions for split testing because this technique is the | | | | Website Optimizer, for example, does basic |
| shortest way for getting valuable information about | | | | full-factorial testing (test every single combination of |
| profits of marketing strategies. | | | | possibilities equally). |
| Google Website Optimizer is an A/B split tester and | | | | Split testing is the process of comparing the results |
| multivariate testing platform that allows you to easily | | | | (sales, leads, etc.) of one marketing piece against |
| see the effects that making changes to page | | | | another marketing piece to see which generates the |
| elements has on your website conversion rate. It's a | | | | most sales. Clear as mud, right? Split testing is the only |
| free platform, and is robust and user friendly. Google's | | | | way to really know what will work and what won't. |
| Adsense blog has a really simple example of how to | | | | Testing is essential to check assumptions related to |
| do A/B JavaScript testing -in this case, it's being used | | | | promotional messages, checkout process, product |
| to optimize the colors of advertisements. Even if you | | | | category ordering, buy now button, etc. Split testing is |
| have no experience in using it, it's simpler to understand | | | | used to create the most profitable marketing message |
| and completely transparent to search engines, which | | | | you can possibly put out there. It tests various |
| "see" either one complete variant of your page or the | | | | components of your pages and marketing message. |