Performance Management - Giving Effective Feedback

One of the four core competencies defined by theEffective feedback is free of assumptions, attributions,
Institute of Certified Professional Managers isand judgment. It sounds like, 'Last month his team had
management control. In the design of machines and$100,000 in sales. The expectation for sales teams is
systems control is maintained by using feedback. The$150,000 a month. I would like to talk about how to
feedback loop in a machine maintains the stability ofclose that gap'. It does not sound like 'This team is not
the machine's performance by continually measuringworking hard enough and its time all of you got serious
the difference between and expected state and theabout getting the job done'. The first example opens
actual state. This information is used to adjust thethe door for a dialogue that lays the groundwork for
machine's performance so that it remains stable andsustainable improvement. The second example sets
continues to produce a predictable outcome. Feedbackthe stage for a defensive confrontation that will not
is just as important to producing consistentproduce lasting results.
performance when the 'machine' is a business. HereFinally the feedback becomes the basis for a dialogue
the primary components are not gears and circuiton how to close the gap. In the example above it
boards but are individuals and teams and yet thewould mean exploring with the team the possible
same principles for feedback are applied byreasons for the low sales and what actions could be
successful managers. The key elements of successfultaken to increase sales going forward. This is an
feedback are 1) it is frequent, 2) it is specific andopportunity for a dialogue not a diatribe. It is important
describes the gap between what is expected andto find the root causes for the disappointing sales and
what is being done, and 3) it is used as the basis for ato address them with meaningful actions. Neither a
dialogue on how to close the gap.motivational speech nor a scolding will produce lasting
Too often the model for feedback in corporations isresults which, after all, is itself the measure of
the annual performance review. This is simply a casesuccessful management.
of too little too late. Watching an individual or teamTo enhance the performance in your organization
struggle with performance and not providing them withmake frequent use of feedback that is structured
feedback is like watching someone drown and notaround the gap between expectations and outcomes.
throwing them a life preserver. Feedback is not aPaint a clear picture for the organization of optimal
punitive act, it is a gift. The more immediate andbusiness performance. Objectively describe the actual
specific feedback is the more effective it is inresults that are being achieved. Share your thoughts
producing results.on how the results can be improved and invite
Effective feedback is delivered using facts and data. Itindividuals and teams to provide theirs as well. From
objectively describes the results that are expectedthis it is possible to create a successful plan to
and the results that are being achieved. Closing thisproduce sustainable business results.
gap is the objective of providing the feedback.