| Recent marketing studies reveal that most marketing | | | | businesses operating in the U.S.o Women are the |
| strategies directed toward women fail to live up to | | | | fastest growing group of business owners (2 times as |
| potential due to lack of appropriate market | | | | many women, than men, are starting their own |
| segmentation. | | | | business.o Women purchase 74% of all NBA and NFL |
| Businesses that are the most successful and | | | | apparel.o Women, who are single bought 2 times as |
| consistently reach women with targeted marketing | | | | many homes as single men (57% of single women |
| efforts take advantage of the different ways in which | | | | own their own home.)o Women make up 50% of |
| women collect information and make consumer | | | | computer sales.o Women purchase 65% of new cars |
| decisions. As a business owner you can capture the | | | | and influence 80% of all car sales.o Women buy or |
| female buying power through specifically targeted | | | | influence 85% of consumer goods and services.o |
| marketing strategies toward women versus the | | | | Women in the U.S. represent the 3rd largest economy |
| traditional marketing strategy. | | | | on the globe.o Women take the lead in suggesting the |
| A recent Vanguard study found women trust:o | | | | purchase and begin doing the initial research for |
| Female family memberso Financial Institutionso | | | | big-ticket items.o Women are 3 times more likely to |
| Newspapers | | | | recommend a brand or service.o Women make |
| Interesting market facts:o Women perceive and | | | | decisions on most big-ticket purchases in the family |
| behave differently to consumer marketing. Women | | | | household. |
| are generally more demanding in making the initial | | | | Marketers have only scratched the surface of the |
| purchase, however, once they make the decision they | | | | growing purchasing power of women. The outlook for |
| are more brand/product loyal. For a business this | | | | the female consumer market is remarkable. |
| means selling to women yields greater retention rates, | | | | Businesses are just beginning to recognize the |
| more repeat customers and better word-of-mouth | | | | women's market for its own merit. |
| advertising. For the advertiser it means marketing in a | | | | The outlook is exciting! You can impact your bottom |
| new way.o Women spend 14% more on electronics | | | | line by understanding the growing purchasing power of |
| than men.o Women own 49% of American | | | | women. |