| ign="center"> | | | | is newsletter mortgagemarketing. By using this great |
| There are a zillion ways to do mortgage marketing. | | | | tool, you can have somethingin their hands every |
| Obviouslywe cannot cover even a small percentage | | | | month. Newsletter mortgage marketing isa must for |
| of them here. Butwhat we will cover is a few basic | | | | every loan officer. If you do no other mortgage loan |
| mortgage marketingadvertising tips that can help you | | | | marketing, you must do this. And you must do it every |
| succeed in your mortgagemarketing. | | | | month. |
| Mortgage Marketing - Lesson #1 | | | | The trick is to outsource the newsletter to a |
| All your marketing should be held accountable for itself. | | | | newslettermortgage marketing company. These |
| Thismeans that all your mortgage marketing | | | | companies will write,design, print, and mail your |
| advertising shouldbe bringing in more money than it is | | | | newsletter for you to whomeveryou want. All you |
| costing you. And you findthis out by tracking all your | | | | have to do is give them a photo of yourselfand pay |
| advertising. The easiest way totrack is to ask people | | | | them every month. They do the rest. |
| when they call or come in. "Where didyou hear about | | | | To get the names of some great newsletter |
| us?" | | | | mortgage-marketing companies, visit: |
| If you do a lot of different mortgage marketing | | | | By just using newsletter mortgage marketing I have |
| advertising,then you need to add tracking numbers to | | | | seensome of our coaching clients go from zero |
| your ads. Forexample, add coupons to your ads that | | | | referrals a monthto 2-3 referrals a month. Just by |
| people can tear outand bring in for a free gift. The | | | | using a simple newsletter. |
| coupon should have a trackingnumber on it so you can | | | | Mortgage Marketing - Lesson #4 |
| tell where the customer got thecoupon. | | | | Ask everyone you know for referrals. Contact all your |
| Mortgage Marketing - Lesson #2 | | | | friends,relatives, past customers, and keep asking for |
| You should focus on getting the prospect's | | | | referrals. Youwon't get unless you ask. We have a |
| contactinformation in all your advertising. Get them to | | | | great program that canhelp you generate more |
| give you theirname, address, phone, and email. This will | | | | referrals than you can handle. It'scalled Referrals on |
| allow you tofollow up with them. Build up your | | | | Demand and you can get more info at |
| database as fast aspossible. Your database is your | | | | Referrals are the easiest loans to get, and close. You |
| greatest and most valuablebusiness asset if used | | | | alsomake more money on a referral loan than a |
| properly. | | | | regular loan. Andthey treat you with more respect. |
| Mortgage Marketing - Lesson #3 | | | | Once you build up yourdatabase to a few hundred, |
| Stay in constant communication with your database. | | | | you should focus more on them,and on generating |
| At leastonce a month, they should hear from you, | | | | referrals. It is the cheapest form ofmortgage loan |
| about you, or readabout you. The best way to do this | | | | marketing out there today. |