| Customer Relationship Management (CRM) is a | | | | etc. This information tracked by CRM software |
| broader concept. It is the process of tracking and | | | | packages enables you to reach right customer at right |
| organizing contacts with existing and prospective | | | | time on right place. |
| customers. Aim of CRM is to deliver better customer | | | | For an analytical approach to CRM process, CRM |
| service, enhance efficiency of your employees and | | | | software packages have modules for designing and |
| catalyze targeted marketing. Core systems of CRM | | | | executing target marketing campaigns. They analyze |
| are customer service, campaign management and | | | | customer behavior and help you in making campaigning |
| automation of sales force. There are several | | | | and marketing decisions. The integration of CRM and |
| approaches to CRM. In this article we will discuss | | | | business intelligence software makes customer |
| about these approaches and role of CRM software | | | | analysis perfect. |
| packages to make them successful. | | | | After the advent of online social medias (2007), CRM |
| Activities related to front office, sales and marketing | | | | software packages are now having special modules |
| come under the purview of operational CRM. To | | | | for social CRM. They are now coming with features |
| make operational CRM approaches successful, CRM | | | | like social network monitoring feeds, messaging and |
| software packages have distinct modules for sales | | | | sentiment analysis. However, these social CRM |
| forces automation, enterprise marketing, campaigns | | | | specifications are in the nascent stage. According to |
| and sales management. They track the contact history | | | | industry insiders, social CRM specifications is going to |
| and offer exact information to your staff related to | | | | be the future of CRM software industry. |
| products owned by the customer, prior support calls | | | | |