| If you are serious about your website you will have | | | | traffic to your site and find a keyword that's sent |
| installed some kind of analytics software so you can | | | | some traffic, but not a great deal of traffic your way. |
| monitor what's working and what's not. Google | | | | Next see where your site is placed in Google for that |
| Analytics is a good and free option but there are other | | | | search. If your site is languishing way down the search |
| such as Clicky and Sitestats. These clever analytics | | | | results for the keyword, yet it still sent some traffic |
| tools provide many clues to help you improve your | | | | your way, imagine what it might achieve if you |
| website, here's one that many people miss. | | | | optimise a page for it! |
| If you look through the keywords section you will find | | | | Of course it's worth investigating further before you |
| keywords and phrases that have sent traffic to your | | | | spend any time optimising for the phrase. For example |
| site. Some of these will be phrases you have chased | | | | it would make sense to establish the search volume |
| but many of them will be keywords and phrases you | | | | for the phrase and the competition for the phrase but |
| haven't. many will be visits that have come in simply | | | | if you spend some time you may well find some |
| because your content matches a search even though | | | | keyword gold dust by simply using the free data your |
| you didn't necessarily engineer the situation. | | | | analytics stats have given you. |
| First look through the list of keywords that have sent | | | | |