Is a Two Call Door to Door Approach Right For You?

Sometimes it is better to come back for a secondspoken to all decision makers. This is tough to do and
door to door sales trip than to leave too muchnot look like you are being disrespectful to the person
information with a non decision maker. For example, ifwho is available. That's why we recommend that you
all decision makers are not available when you knock, ithave a reason ready why you need to do a
will be better to have a reason to come back. If youcalculation or something before you can calculate the
sell cable TV and a decision maker is absent, it isprice for them.
better to ask questions about what they use now andAs I have discussed in our sales training, be sure too
make an appointment to come back and go over thethat you have a good reason for knocking on their
results than to present to just one person.door. Today, you should never knock without a reason
If you sell roofing, for example, if all decision makerswhy you are there. Reasons could be your company
are not present, I suggest you take measurementsis installing equipment on the next block and since you
and offer to come back for an appointment when youhave to wait for the installer to finish, the company will
have "run the numbers".allow you to do a $120.00 assessment for them at
This approach is also important if you sell a productabsolutely no charge, to see how much they could be
that takes more than 15 minutes to demonstrate orsaving.
calculate. Busy people are not likely to want to give aIf you sell a product you can see from the road like
stranger without an appointment more than 15 minutes.chimney flashings, siding, landscaping etc you can
Many salespeople believe that one member of aknock because you noticed something like damaged
couple can make buying decisions and that is true inshingles and you are just stopping to let them know
many cases. However, even if one person can makebefore they get any water damage. This approach
a buying decision, they can still use the excuse thatmakes you look very helpful and is a great
they, "need to check with their spouse." There isn'tconversation starter.
much you can say about it after they bring it up.Give these tips a try and they will help you open a
Never leave a price or a brochure unless you havefew more doors.