| Here is a quick glossary of terms that are commonly | | | | of messages posted on electronic bulletin boards. Each |
| used in the Internet Marketing space. If you know of | | | | board has a theme, and there are tens of thousands |
| one that I forgot please let me know and I will update | | | | of newsgroups concerning every imaginable topic. |
| the post. | | | | Many of them cover professional subjects and |
| Ad Scheduling | | | | societies and are rich sources of business information; |
| In internet marketing, Ad Scheduling is the practice of | | | | others are junk and contain little but mindless drivel.in |
| scheduling the day into several parts, during each of | | | | Opt out |
| which a different t advertising rule is applied based on | | | | An email marketing promotion that typically gives |
| advertising objective, budget, and competitors. | | | | consumers an opportunity to "opt in" (taking action to |
| Affiliate | | | | be part of the promotion) or to "opt out" (taking action |
| A marketing partner that promotes your product or | | | | to not be part of the promotion). Marketers can be |
| services under a pay-for-results agreement. | | | | sensitive about the distinction, although many are |
| Avatar | | | | secretly anxious about the day when email, like |
| A digital representation of a user in a virtual reality site. | | | | real-world direct mail, becomes an opt-out medium. |
| Average Page Depth | | | | Overture |
| The average number of pages on a site that visitors | | | | Formerly known as Overture and originally known as |
| view during a single session. | | | | GoTo was acquired by Yahoo and represents Yahoo |
| Bot | | | | Search Marketing and is the most widely used pay per |
| Abbreviation for robot (also called a spider). It refers to | | | | click search engine. Overture supplies results for some |
| software programs that scan the web. Bots vary in | | | | of the most popular search engines and search |
| purpose from indexing web pages for search engines | | | | portals, including AltaVista, GO, HotBot, iWon, Lycos, |
| to harvesting e-mail addresses for spammers | | | | MSN Search and others. |
| Browser | | | | Pay-per-Click |
| An application used to view information from the | | | | An advertising pricing model in which advertisers pay |
| Internet. Browsers provide a user-friendly interface for | | | | agencies based on how many consumers clicked on a |
| navigating through and accessing the vast amount of | | | | promotion. Condemned by advertisers and agencies |
| information on the Internet. | | | | alike for its many marketing vagaries and technical |
| Cloaking | | | | loopholes. |
| Cloaking describes the technique of serving a different | | | | Pay-per-Impression |
| page to a search engine spider than what a human | | | | An advertising pricing model in which advertisers pay |
| visitor sees. This technique is abused by spammers for | | | | agencies based on how many consumers see their |
| keyword stuffing. Cloaking is a violation of the Terms | | | | promotions. |
| Of Service of most search engines and could be | | | | PPC |
| grounds for banning. | | | | Pay Per Click. A type of campaign or service which |
| Content Network | | | | applies a CPC price to relevant keyword phrases to |
| A group of Web sites that agree to show ads on their | | | | easily and accurately calculate positioning, online |
| site, served by an ad network, in exchange for a | | | | marketing costs and ROI for your website. As |
| share of the revenue generated by those ads. | | | | opposed to a Maintenance or Optimization SEO |
| Online: Google AdSense or Yahoo Publisher Network. | | | | campaign, the client only pays for the traffic that is |
| Content (A/B) Testing | | | | provided, based on the agreed CPC. |
| Testing the relative effectiveness of multiple versions | | | | Quality Score |
| of the same advertisement, or other content, in | | | | A score assigned by search engines that is calculated |
| referring visitors to a site. Multiple versions of content | | | | by measuring an ad's clickthrough rate, analyzing the |
| can be uniquely identified by using a utm_content | | | | relevance of the landing page, and considering other |
| variable in the URL tag. | | | | factors used to determine the quality of a site and |
| CPS | | | | reward those of higher quality with top placement and |
| Cost Per Sale | | | | lower bid requirements. Some factors that make up a |
| CPT | | | | quality score are historical keyword performance, the |
| Cost Per Transaction | | | | quality of an ad's landing page, and other undisclosed |
| CPTM | | | | attributes. All of the major search engines now use |
| Cost per targeted thousand impressions. | | | | some form of quality score in their search ad algorithm. |
| CRM | | | | Robot |
| Customer Relationship Management | | | | See spider or crawler.Robots.txt |
| CSS | | | | A file place on your website directory tree which gives |
| Cascading Style Sheet (file.css) | | | | instructions to robots/spiders as to what content to |
| CTA | | | | access. |
| Abbreviation for Content Targeted Advertising. It | | | | ROAS |
| refers to the placement of relevant PPC ads on | | | | Return on Ad Spend |
| content pages for non-search engine websites. | | | | SEM |
| Directory | | | | Search Engine Marketing |
| An index of websites based mainly on human editing | | | | The process of building and marketing a site with the |
| and categorization. In most cases the content is | | | | goal of improving its position in search engine results. |
| submitted to the directory, the editorial team will then | | | | SEM includes both search engine optimization (SEO) |
| approve a title and description and place the URL in an | | | | and pay per click advertising (PPC), as well as using all |
| appropriate category. For example, Yahoo! is a human | | | | other areas and services offered by Search Engines. |
| edited directory. | | | | Search Terms |
| Domain | | | | Text that is typed into a search engine to gain results |
| A domain is the main subdivision of Internet addresses, | | | | leading to related content. |
| the last three letters after the final dot, and it tells you | | | | SEO |
| what kind of organization you are dealing with. There | | | | Search Engine Optimization is the ongoing process of |
| are six top-level domains widely used: .com | | | | making a site and its content highly relevant for both |
| (commercial) .edu (educational),.net (network | | | | search engines and searchers. SEO includes technical |
| operations), .gov (US government), .mil (US military) and | | | | tasks to make it easier for search engines to find and |
| .org (organization). Other, two letter domains represent | | | | index a site for the appropriate keywords, as well as |
| countries; thus;.uk for the United Kingdom, .dk for | | | | marketing-focused tasks to make a site more |
| Denmark, .fr for France, .de for Germany, .es for Spain, | | | | appealing to users. Successful search marketing helps |
| .it for Italy and so on. | | | | a site gain top positioning for relevant words and |
| Flame | | | | phrases. |
| An intentionally crude or abusive email message or | | | | Social Media |
| usenet post. Rule: Don't do it. Ever. Not only is it bad | | | | A category of sites that is based on user participation |
| etiquette, you leave a trail. | | | | and user-generated content. They include social |
| Flash | | | | networking sites like LinkedIn, Facebook, or My Space, |
| A vector based animation program that has become | | | | social bookmarking sites like Del.icio.us, social news |
| a popular technology used to deliver content. Currently | | | | sites like Digg or Simpy, and other sites that are |
| search engines have difficulty indexing flash effectively | | | | centered on user interaction. |
| as robots cannot read the text that is held within. | | | | Squeeze Page |
| Geo Targeting | | | | A page that promises to deliver some type of |
| Delivery of ads specific to the geographic location of | | | | information when the visitor enters in some personal |
| the searcher. Geo-targeting allows the advertiser to | | | | information. Typically it is as simple as a name and |
| specify where ads will or won't be shown based on | | | | email. This information can then be used to market to |
| the searcher's location, enabling more localized and | | | | the visitor later. |
| personalized results. | | | | To see the entire list of Internet Marketing related |
| Online: Local Internet Marketing | | | | word visit: Internet Marketing Glossary |
| Googlebot - The name of the spider used by Google. | | | | Submission |
| Instructions to Googlebot can be directed in the | | | | Refers to content submitted or suggested to a search |
| robots.txt file. Googlebot statistics can be viewed with | | | | engine or directory. Several search engines and |
| web analytics software, on web server logs, and in | | | | directories supply forms for users to complete to |
| Google webmaster tools. | | | | suggest or pay for content to be included. In most |
| Google Dance - Some internet marketers reference | | | | cases the actual submission should be optimized to |
| "Google Dance" as the time just after the search | | | | include relevant keyword phrases to increase the |
| engine results pages change because of a change in | | | | chances of being found in a search. |
| Google algorithms. Usually webmasters and marketers | | | | Unique Users |
| who lost top ranking and keyword placements were | | | | The total number of different users, or different |
| the ones who told the "Google Dance" story. | | | | computer terminals which have visited a Web site. This |
| Inbound Link | | | | is measured using advanced tracking technology or |
| An inbound link is an hyperlink to a particular Web page | | | | user registration. |
| from an outside site, bringing traffic to that Web page. | | | | Universal Search |
| Inbound links important because many search engine | | | | Also known as blended, or federated search results, |
| algorithms use the quality and quantity of inbound links | | | | universal search pulls data from multiple databases to |
| to measure the popularity of a Web page. | | | | display on the same page. Results can include images, |
| Infopreneur | | | | videos, and results from specialty databases like maps |
| Someone who starts up a business in information | | | | and local information, product information, or news |
| technology or online communications. | | | | stories. |
| Keyword Research | | | | Upload |
| Keyword research includes the processes and | | | | To send a file from one computer to another via |
| methodologies to research key words that would be | | | | modem or other telecommunication method. |
| used for search and internet marketing campaigns. | | | | URL |
| Keyword Marketing | | | | Uniform Resource Locator, an HTTP address used by |
| Keyword Marketing is the act, process, or technique of | | | | the World Wide Web to specify a certain site. This is |
| promoting, selling, and distributing a product or service | | | | the unique identifier, or address, of a web page on the |
| on-line. | | | | Internet. URL can be pronounced "you-are-ell" or "earl." |
| KEI | | | | It is how web pages, ftp's, gophers, newsgroups and |
| Keyword Effectiveness Index | | | | even some email boxes are located. |
| Newsgroup | | | | Zine |
| A discussion group on Usenet devoted to talking about | | | | Magazines that are published digitally, rather than on |
| a specific topic. Currently, there are over 15,000 | | | | paper. |
| newsgroups. Also called usenets, newsgroups consist | | | | |