| A lot of dreams and aspirations are associated with | | | | - The first significant point is to include your keywords |
| the thought of making a profitable website for your | | | | (which a potential customer will use to search the type |
| business. The first step to make your presence | | | | of content your site is offering) in the headers, titles |
| marked in the internet world is to make your website | | | | and starting lines of your content. |
| easily searchable. While you design your own site, you | | | | - Do your research on the methods used by various |
| need to keep certain aspects of site architecture in | | | | websites which are already ranked high in your |
| mind to make it easily accessible for search engines to | | | | required search results. |
| index. Some important guidelines suggested by Google | | | | - Make sure that you update your website regularly |
| which you should keep in mind while deciding your | | | | and optimise it according to search engine guidelines. |
| site's architecture, and make it easily searchable | | | | - Track the location of visitors of your website and |
| include the following: | | | | learn which keywords are best suited for your site |
| - The site should be made with proper hierarchy and | | | | accordingly. |
| text links. All pages of the website should be | | | | - Offer newsletters, free reports etc to encourage |
| accessible from a minimum of one static link. | | | | regular visitors to your site. |
| - A site map should exist for users which can take | | | | - The title and description "meta tag" of your web |
| them to chief links of the site. | | | | pages is vivid and should be enticing for the users. |
| - Avoid using images to display links or content. | | | | Many search results show these and hence this can |
| Crawlers of most search engines do not recognise | | | | be very helpful in driving traffic to your site. |
| text included in images. Instead, use text for important | | | | You must have heard several times that "content is |
| content, names and links. | | | | the king". But, do remember that even if your site has |
| - Make sure there are no broken links in your source | | | | quality and unique content which can be of great help |
| code. | | | | to the users, your site will not have any significance |
| After reviewing these rules for designing the site, it | | | | until it is able to reach its audiences. Hence, it is |
| would be a good idea to further look into the following | | | | important to keep the points mentioned above while |
| tips, which will help you enhance the ranking of your | | | | you create your website and turn it into a profitable |
| site in various searches: | | | | business tool. |