If Business Intelligence is Good Enough For Warren Buffett It's Good Enough For You

I've just started reading 'The Snowball' the biographyselling in Europe and the United States; and all the rest
of Warren Buffett, 'Oracle of Omaha', written by Alice- awnings, battery chargers, kilowatt hours, air
Schroeder. It's difficult not to warm to a man who hascompressors, engagement rings, leased trucks,
such a down to earth approach to business and life.encyclopedias, pilot training, home furnishings,
Who has an overwhelming desire to keep provingcardiopulmonary equipment, pig stalls, boat loans, real
himself and who has a deep reverence for his fatherestate listings, ice cream sundaes, winches and
whom he felt the world had treated unjustly.windlasses, cubic feet of gas, sump pumps, vacuum
At a time when most of us are worrying about thecleaners, newspaper advertising, egg counters, knives,
future, it is interesting to read about a man who hasfurniture rentals, nurses' shoes, electromechanical
amassed a fortune that is reputed to be in the regioncomponents. All the numbers on their costs and sales
of $30 billion. Well early on in the book there is a keypoured into his office, and he knew many of them
message for everyone involved in business. Businessfrom memory." **
is essentially simple. It's about making things and doingWell, he is a very successful man. What sort of handle
services. Once it starts to get complex then it probablydo you have on your business, on a day-by-day,
won't work and will all end in tears. As that otherweek-by-week basis? It is interesting that such a man
successful straight talker, Jon Moulton, the managingwould choose so many tangible things to gauge what
partner of Alchemy, said of the recent bank meltis going on in his businesses that he has invested in. He
downs: "It would be amusing to hear some banks'is not waiting for the monthly balance sheet and profit
Boards explain a CLO Squared or, more simply, howand loss nor is he running some complex mathematical
they allowed their balance sheets to be filled withmodel understandable only to a few initiates. No, he is
products they did not understand and their auditorslooking at the daily things happening in the real world
cannot value". *that he knows will eventually filter through into real
So what is a normal day like for Buffett? Well, he firstresults.
reads his favourite stock market writers then he getsHe has set the bar very high. But what Warren Buffett
down to his daily business intelligence. He gets thedoes we can also do. We have everything to hand in
figures from the extending list of companies thatour organisations. We just have to ask ourselves, can
Berkshire Hathaway, Warren Buffett's investmentwe have the discipline to do it?
vehicle, owns. . As Schroeder puts it he gets the* Moulton, Jon. October 8th 2008. Financial Crisis:UK bail
numbers on:out is too little, too late. Retrieved 5th November from
"How many auto policies GEICO had sold last weekTelegraph.co.uk. Web site
and how many claims it had paid; how many pounds** Schroeder, Alice. 2008. The Snowball: Warren
of See's Candies had sold yesterday; how manyBuffett and the Business of Life.
prison-guard uniforms had been ordered fromP28.London:Bloomsbury.
Fechheimers; how many jet time-shares NetJets was