How to Align Performance to Corporate Strategy and Goals

It used to be that performance management wasbe identified and responsibilities accounted for. For
managed in one department. Today, performanceinstance, a performance measure that includes
management has spread throughout the entirepercent of collections over 30/60/90 days might be
organization, where almost every division must focusapplied both to accounts receivables clerks and sales
on performance management to some degree inrepresentatives, thus sharing and integrating
order to be successful. Despite this wider range ofperformance measures, encouraging collaboration and
performance management, enterprise-wideboosting overall performance.
performance initiatives are not widely practiced. AndWorkforce Performance Alignment
without an enterprise approach, it is extremely difficultWhen workforce performance is aligned with
to align your performance to organizational goals andcorporate objectives individuals in an organization
objectives.develop a stake in that organization's performance.
According to software vendor SAS, a recent surveyEmployees at every level are measured by something
of 1100 businesses revealed that performancethey understand and control, and that same measure
alignment was the PRIMARY benefit companiesis clearly linked to the goals of their direct supervisor
hoped to receive from their performanceand the organization as a whole.
management efforts. Aligning performance to yourFinancial Performance Alignment
organization's goals and objectives is critical to yourIn an economy where results need to be achieved
organization's success. On the other side, lack offast and investor confidence is low, CFOs and finance
alignment increases inefficien­cies and risks andorganizations are implementing integrated performance
prevents optimal execution of the organizationalmanagement to improve information quality and
strategy.visibility. One challenge organizations face aligning
Think of this scenario as a model for linking corporateperformance is finding financial measures that are
strategy to business objectives:meaningful to those responsible for carrying out the
The executive board collaborates high-level strategicwork. Using the previous example net cash flow is a
planning and identifies goals for the CEO andcritical performance measure for executives, but it
organization. The CEO then meets with his/her seniorprobably means very little to the accounts receivable
executives who in turn develop objectives derivedclerk who has no idea of how their contribution
from the CEOs goals and integrates those goals intoimproves net cash flow performance. Stick with simple
the strategic plan. In turn, those executives meet withfinancial metrics that employees can understand and
their managers who develop objectives derived fromcontrol.
the strategic plan, and so on. Then, each subordinateSystem Performance Alignment
goal is tied to one or more goals of their manager.The IT/IS department's role is to provide technical
Ideally, the final result is that every tracked goal in thesupport for the entire organization. While we know that
entire company can map back to a corporatethis alone is a complex task, today's business model
objective developed by the board.requires systems to not only support users, but to align
Chances of organizational success are greatlytechnology to meet the business needs of the
increased by translating each high-level objective into aorganization. Understanding business unit objectives
cascading series of focused performance measures.and translating them quickly and accurately into IT
Using our previous example, the CEO may focus onpriorities is essential today. So how does an
net cash flow while the CFO looks at debt-to-equityorganization measure how well their systems are
ratio. The controller may focus on liquidity ratio, whilealigned to organizational objectives? By implementing
the accounts receivable manager looks at days salesvehicles for aligning and measuring IT performance,
outstanding, and the accounts receivable clerk worriessuch as service level agreements, performance-based
about percent of collections over 30/60/90 days.contracts, and products and services catalogs to
This article discusses aligning corporate strategy togenerate reports that illustrate how well they are
four key areas: departments/ divisions, workforce,measuring up to business objectives.
finance, and systems.If you can move closer to aligning performance in
Departmental Performance Alignmentthese areas your organization will be well on it's way
Departmental performance alignment can be difficultto surpassing all of it's goals and objectives. While the
when business processes within an organization spangoal of a performance initiative is to align performance
across multiple business units and functional supportto organizational strategy, it is most important to
groups. To avoid bottlenecks, finger-pointing, andmaintain flexibility and adapt to organizational changes
redundancy of work, shared performance measuresquickly.
that align people across organizational boundaries must