| Finally the much awaited Google Analytics version 2 | | | | to campaigns and keywords, get loyalty and latency |
| was finally launched, with several new visualization | | | | metrics, and identify your revenue sources. |
| tools and data sharing tools. The package is basically | | | | Funnel Visualization lets you find out which pages result |
| an extension of Google's AdWords program, which | | | | in lost conversions and where your would-be |
| lets site owners buy words that link to various | | | | customers go. |
| segments of their site via contextual ads that show up | | | | Site Overlay lets you see traffic and conversion |
| on Google or associate search engine results. | | | | information for every link as you browse your site, |
| The new Analytics design looks to be more | | | | without any downloading. |
| user-friendly and observant. The design has a more of | | | | Redesigned User Interface |
| a Web 2.0 feel to it, more in tune with current web | | | | The Google Analytics user interface has been |
| trends. Though it's too early to pass judgement, some | | | | redesigned extensively for greater customization and |
| features appear to be very clear-cut and versatile. | | | | collaboration. Data summaries and improved tracking |
| The new tools are supposed to give Web site owners | | | | analysis complement navigational clarity and intuitive |
| a free and straightforward system to keep track of | | | | connections among related data. It is definitely more |
| how users are accessing content of their site including | | | | user friendly and contemporary Enhanced Map |
| of tracking of content. This includes the tracking of | | | | The new Map is enhanced to allow users to target in |
| popular content, time spent by users and number of | | | | on the individual cities of the site's visitors. The map |
| hits by time of day. The new features are purported | | | | overlay even tracks where your users are, precisely |
| to make it easier for web site owners to find and | | | | down to the city they live in. With this you can find out |
| share t data so they can make informed decisions. | | | | where your users come from and identify your most |
| One thing is definite the new version does present | | | | lucrative geographic markets. |
| data more clearly and is more applicable, as a single | | | | Keyword and Campaign Comparison |
| report contains all the necessary data. New Features | | | | The new keywords features is a boon for site |
| Key new features are: | | | | owners, as it drives traffic through the website by |
| Customizable Dashboards | | | | dividing the entrance keywords for each page of the |
| The Analytics dashboard is now absolutely | | | | site and showing these keywords in a very accessible |
| customizable and has simplified data presentation. | | | | manner. |
| Users can relocate, add, and remove the various data | | | | Purported Benefits |
| widgets, in a similar fashion to that of iGoogle. The new | | | | Google Analytics is supposed to uncover what |
| dashboard illustrates Site Usage, visitor usage, map | | | | keywords attract your most desirable prospects, what |
| overlay, traffic sources overview, content overview | | | | advertising copy pulled the most responses, and what |
| and goal overview. No more digging through reports, in | | | | landing pages and content make the most money for |
| the new dashboard you can simply put all the | | | | you with its. |
| information you need and email it to others. | | | | Sophisticated Analytics |
| Emailing of reports | | | | Google Analytics provides tightly integrated AdWords |
| One of the major weaknesses of Google Analytics | | | | support, so you can view AdWords ROI metrics |
| was the lack of a means to email out reports. This | | | | without having to import cost data or add keyword |
| feature has now been added to this new release. You | | | | tracking codes. |
| can now e-mail or export reports as PDFs that can be | | | | Easy to use |
| scheduled to be sent out automatically every day, | | | | Google Analytics is easy to use for novice marketers, |
| week, month or quarter using the in-built calendar. | | | | while delivering all of the capabilities that experienced |
| Improved Segmentation Capabilities | | | | web analytics professionals expect. |
| Segmentation capabilities have been also added, which | | | | Scalable for any size site |
| allows you to independently measure the actions of | | | | Google Analytics is a hosted service that runs on the |
| different groups of visitors. This is an awesome | | | | same servers that power Google, so you can expect |
| concept which will have a great impact on a site's | | | | the consistent service for large, high-traffic corporate |
| SEO opportunities...... | | | | sites to small sites. |
| With the Trend and Date Slider you can compare time | | | | Integrated with AdWords |
| periods and select date ranges while keeping track of | | | | If you have an AdWords account, you can use |
| long term trends. | | | | Google Analytics directly from the AdWords interface. |
| The Ecommerce Tracking lets you trace transactions | | | | |