Google Analytics Tutorial: Getting The Best Out Of Your Web Site

Businesses are all about decisions, and informedpaste the copied code into the website and webpage
decisions are the thin line of difference betweenthat you would want Analytics engine to analyze.
success and confusion. This concept goes for theMake sure that you install the code anywhere before
Internet and websites too, and any tool that providesthe End Body (/body) tag. Click Continue. The page will
you with information about your website is a Godsend.now show the webpage, website or websites that
Analytics engine is one such simple to use and freeyou have installed the tracker code to. Click on the
tool that gives you web statistics. Here is a shortView Reports link to go to the The System
tutorial that will help you harness the true potential ofDashboard.
Google.Step 3 # 3: The Dashboard
Step 1 # 1: Making an AccountThe Dashboard is your Google homepage. Through
Analytics software system is a free tool provided bythis page, you can access almost any information you
Google. Making an account is convenient and simple.would require about your website, or even any page
All you need to make a Analytics engine account is awithin the website. Once you have signed into the The
Gmail e-mail id. Once your Gmail e-mail id is set up, youSystem website, you will be redirected to the list of
can go to the Analytics engine website and sign upwebsite profiles, that is, the analytics reports of any
your website for Google Analytics.and all websites that you have installed the Google
Step # 2: Installing the Tracking CodeAnalytics tracker code.
Once you have signed into Analytics engine, you willOnce you are on the Dashboard, you can view the
be redirected to a page which has links to thefollowing analytics about your website:
analytics reports of your website. If you have notSite Usage: The site usage column gives you the
installed the tracking code on your websites, click onrelevant information about the traffic for your website.
the Add Website Profile link.The Visits column tells you the number of visits and
If this is your first time on Analytics engine, and youunique visits in a given time frame. You can also know
have not installed the tracking code on your website orabout the number of page views per visit at the
any of its pages, choose the "Add a profile for a newDashboard.
domain" option. Once that is done, scroll down andYou can also find out the Bounce rate of your website
type in the URL of the home page that you wish toor webpage. Bounce rate is the number of visitors to
install the tracker to.your websites who browsed away from your website
Select the time zone you are in and click Continue.directly from the landing page or the home page.
Once this is done, the Analytics engine willAnalytics engine also tells you the exact amount of
automatically detect whether the tracking code hastime one particular user has spent on your website. It
been installed on the website or page that youcan also calculate the percentage of new and unique
provided them with. Choose any of the code givenvisits on your website.
below (best way is to press Ctrl+A and Ctrl+C) and