| Google has put in place a great business plan tailored | | | | a detailed report on: the performance of your site, |
| for success. One of the ways in which Google aims to | | | | visits by new and returning visitors, where in the world |
| retain its loyalty base is by offering its users free | | | | your visitors are originating from, which search engine |
| Google analytics. Success is always dependant on | | | | they are using, and whether or not they are using any |
| long term symbiotic relationships and Google knows | | | | web site referral. The analytics software gives a |
| that you need to "give a little to take a little." | | | | thorough breakdown of the top five referring sites, the |
| So, since 2005 when Google acquired Urchin it is | | | | search engine keywords used, as well as campaigns. |
| offering analytical software for free. The software | | | | Google Analytics covers the referral, direct as well as |
| benefits small businesses and offer a comprehensive | | | | organic. The site overlay mechanism will tell you how |
| statistical program that can be used to construct | | | | efficient your web pages are and whether the page |
| future business plans on.o The first step in the process | | | | design and content are perfect. It will also earmark |
| is to sign up. Once registered Google will begin to | | | | which pages on your website are popular with visitors. |
| gather data.o Google analytics has three reporting | | | | All the data generated can be used in the creation of |
| types: Executive, Marketer, and Webmaster. Each | | | | marketing strategies and future business plans. The |
| type has a comprehensive set of reports that can be | | | | greatest advantage of Google analytics over industry |
| used by the business to understand the user or | | | | giants like Webtrends or Web Side Story is that it |
| consumer needs and view the direction the business is | | | | offers immense statistical analysis for free. |
| proceeding in.o Apart for the three categories, Google | | | | One drawback of Google Analytics according to |
| Analytics has two additional options: Marketing | | | | experts is that it cannot capture "spiders." And so it will |
| Optimization and Content Optimization. | | | | not tell you how spiders are mapping your site at any |
| Google Analytics is a dream come true for | | | | point of time. If one could determine how a spider |
| webmasters as it brings at the click of a mouse for no | | | | maps your pages then you would be able to spider |
| cost quality reporting. For e-businesses Google | | | | perfect your site. And incase you have pages behind |
| Analytics gives insights on who buys, what they spend, | | | | firewalls then Google Analytics will not view these |
| what people are looking for, and what keywords are | | | | pages. |
| used by the World Wide Web Surfers. | | | | To benefit from Google Analytics you need to use the |
| The service shows you how surfers have used your | | | | data generated. And you must use the tool effectively |
| website and gives you ideas on how you can | | | | with Google Adwords and Adsense. Google Analytics |
| enhance user experience. They give tips on how your | | | | can help further your position in the ongoing SEO wars. |
| e-business can make money. | | | | If you need help there are workshops on "getting the |
| To benefit from Google Analytics you need to have a | | | | most out of Google Analytics," which train you on using |
| Google AdSense account and the sign up is by | | | | the data to increase profitability. |
| invitation only. The Google Analytics software creates | | | | |