| Sun Tzu said that if you know your enemy and | | | | built-in? Are you currently on 3-D wireless or are you |
| yourself then in a hundred battles you should prevail. | | | | on the old system? How much are you paying for |
| Now let's apply this to gaining business intelligence by | | | | your current cell phone, have you looked into a better |
| use of your communication system and let's talk a little | | | | rate plan? |
| bit about the business tools you use for | | | | It is time that you audited your business |
| communication. | | | | Communications Systems and you should probably |
| First of all if you want to prevail in 100 battles you need | | | | start with your cell phone that you the most and that |
| to know yourself and that means you need to know | | | | you wear everywhere you go. Then and only then are |
| your capabilities and all the tools at your disposal. I | | | | you prepared for the next step. Sun Tzu says you |
| assume that you are you and therefore you know | | | | must know your enemy and in business that would be |
| yourself very well and your capabilities as a human. | | | | your competition. |
| But do you know your capabilities of your current | | | | The best way to gain business intelligence is through |
| communication systems? | | | | business communication tools. Therefore you need to |
| When was the last time you audited your business | | | | use these business communication tools such as your |
| communication system? When was the last time you | | | | cell phone to call up your vendors and find out what |
| studied your phone bill or looked into all the potential | | | | they know about your competition. |
| features on your cell phone? Most people do not | | | | You also need to contact your customers and ask |
| know how to program their VCR and about the same | | | | them what they like and do not like about your |
| number of people have not used all the features on | | | | business. And you should exit poll your competition's |
| their cell phones, perhaps they are too complicated? | | | | customers as well and then compare the two to really |
| Is your cell phone complicated? Maybe it is time that | | | | get a good handle on knowing your competition. But |
| you upgraded your cell phone and found one with all | | | | first you need a good phone system and then you |
| the features you need like instant messaging, e-mail, | | | | need to use it. |
| news alerts and contact management software | | | | |