| It seems that every time a person goes online a new | | | | The fact, is that a whole industry has built up dedicated |
| word or phrase is encountered. Then if that person | | | | to fashion logistics. The industry as a whole has gone |
| sets out to find a definition for that word or phrase, | | | | through some pretty dramatic changes in recent years |
| they can get several definitions for that same new | | | | and each change brings with it its own problems with |
| word or phrase. So what about “fashion | | | | their own set of solutions. |
| logistics” what does this relatively new phrase | | | | Thats a Lot of Steps! |
| actually mean? | | | | A shirt design is created and managed in California. |
| Its Not a new Phrase | | | | The design specs are forwarded to a facility in China, |
| Actually, the phrase “fashion logistics” has been | | | | where it is to be constructed from fabric that is |
| around as long as there has been a fashion industry. | | | | manufactured in Pakistan and custom dyed in India. |
| However; with new globalization trends in fashion | | | | After the shirt is made, it then has to be transported to |
| designing, manufacturing, wholesaling and retail | | | | a warehouse facility in another part of China before it |
| marketing it is being put to use more often by more | | | | is sent in bulk to still yet another warehouse facility in |
| people then ever before in history. | | | | Kansas where the shirts will be individually repacked |
| Whats the Big Deal? | | | | for retail sale. |
| Basically the phrase “fashion logistics” applies to | | | | Still More Yet to Think About |
| anything involved in the making transporting and | | | | All of this only briefly covers the manufacturing |
| marketing of fashion products on any level. So whats | | | | process. For the sake of simplicity all the shipping steps |
| the big deal? Why do they need some distinct phrase | | | | that are involved have been left out. All the while, while |
| to describe these things that take place in the fashion | | | | this “imaginary” lot of shirts is being made and |
| industry? What about vegetable logistics or meat | | | | moved about, there are other concerns to be dealt |
| logistics? | | | | with such as theft prevention and shipping insurance. |
| The Business of Fashion Logistics | | | | |