| A curious mind is a great asset in business. When | | | | the power of BI technology, the insights gained offer a |
| coupled with a good business intelligence system, new | | | | much better basis for deep thought and both strategic |
| opportunities can open up that would previously have | | | | and operational decisions. But if you just need a quick |
| been well concealed. As businesses struggle to cope | | | | fix, you can readily expand your horizon to gain a |
| with the rapid pace of the market today, real time | | | | wider appreciation of the different channels from |
| intelligence can make the difference between being a | | | | which insight can be gained by: |
| market leader, and being out of business. | | | | |
| One of the barriers to accepting the insight that | | | | 1. Spending an hour a week on Google - just follow |
| business intelligence reveals is emotion. Emotion is | | | | your instincts and note down any areas worth pursuing |
| wrapped around egos that have for decades made | | | | further. Don't have a set agenda, just let your mind |
| business decisions based on intuition or 'gut feel'. Many | | | | follow your mouse. |
| managers and executives are finding it difficult to let | | | | 2. Checking out the website of your local library - you |
| go of intuition based decision making. However, stack | | | | will be amazed at the databases and electronic |
| intuition against logic, and in most cases logic will win | | | | documents that can be accessed. |
| every time. | | | | 3. Spending 10 minutes a day writing down your |
| Whilst this mode of decision making may have served | | | | thoughts in a journal - this is one of those times when |
| our forefathers well twenty years ago, the sheer | | | | you want you gut feeling to flow. |
| volume of information and the opening up of global | | | | 4. Attending one good conference or training course a |
| competition means that this form of business tactic is | | | | year. Set clear objectives and measure against the |
| very much outdated. That is not to say that there is no | | | | outcomes. |
| place for intuition. On the contrary, once the logical | | | | 5. Meeting up with a group of associates outside your |
| basis for a decision has been revealed, intuition is the | | | | direct field of business - you will be amazed at what |
| next stage in how best to apply the knowledge and | | | | insight can be transferred from one industry to another |
| insight to align with strategic objectives. | | | | is new ways. |
| Business strategy and tactics are finally catching up | | | | 6. Doing a speed reading course - you are going to |
| with market evolution. As business leaders embrace | | | | need it! |