Do You Know Your Risk-Taking Strategy?

Theodore Roosevelt acknowledged his penchant fora man who loves to take risks in his life.
risk taking when he coined the well-known statement,Marc Cuban exhibits that hue in life from which John
"Far better it is to dare mighty things to win gloriousAkers speaks. Mark Cuban is a well-known
triumphs, even though checkered by failure, than toflamboyant self-made billionaire. He rose to riches by
rank with those poor spirits that neither enjoy much norcofounding Micro-solutions which he sold to
suffer much because they live in the gray twilight thatCompuserve in 1990. Then he co-founded a sport
knows not victory nor defeat". From history, we haveradio broadcasting on the internet, which he sold to
read that Teddy led the charge up the famous SanYahoo at the peak of the internet craze. He also loves
Juan Hill with his rough riders in the Spanish Americanhis sports and currently is the owner of Dallas
War. President Roosevelt was also a trustMavericks NBA team.
buster-going against the big time capitalism of his day.Cuban's philosophy for business is to risk to gain
Teddy loved a good fight that had lots of risk-this issomething, and according to him, "if you do not have
what motivated his charge through life.the courage to get out of your comfort zone, you will
Another who gets a charge out of risk is the golfernever be successful". Cuban believes that risk and
Phil Michelson. Take this poignant but tragic story of hissuccess go hand and hand.
high-risk golfing world: The scene was the 2006 U.S.Marc Cuban, John Akers, Phil Michelson and Theodore
Open. Phil had a one stroke lead standing on the teeRoosevelt have the commonality of being a risk-taker.
box on the 72th hole. All he needed was a par toTheir life takes on a glow when risk is involved.
capture his first US open championship. Most playersWithout it, their life would be dull. Thus, we could
might play it safe and hit a utility wood or iron to hit theextrapolate that these individuals became successful
fairway-not Phil. He took out his driver, sliced it far leftbecause they intuitively brought risk into their lives. Risk
(he is a lefty), almost hitting it out of bounds. From thathelped them to achieve their greatness, regardless of
point, he tried to hit his next shot around the tree thatvenue.
lay directly in front of him and the green. Phil hit theRisk awareness
tree and his ball dropped straight down. Phil thenAre you a risk-taker? Do you have a risk-taking
smashed an iron out of the rough which landed in thepersonality? Psychologists have labeled this a "T"
greenside bunker. He blasted out over the green,personality type.
flipped his next shot to two feet and sunk the putt forHere are a few questions to assess whether or not
a double bogey, and lost the championship by oneyou are a risk-taker:
stroke to Geoff Olgivy.1) Do you like driving fast in the rain?
Phil fans, and he has millions of them, were all cringing2) Do you enjoy a good roller coaster?
from the experience. Why couldn't he just play it safe3) Do you like down hill skiing-when there is a chance
and go for a par? All he needed was a par. Why didof injury?
he make such a poor decision?4) Do you enjoy living life on the edge?
The answer is simple. Phil Mickelson is an extreme risk5) Are you decisions considered risky and edgy?
taker. This style of play is what energizes him. In fact,If you answered yes to 4 out of the 5 above
Phil is no different from a sky diver, race car driver, orquestions, you probably have a risk-taking personality.
bungee jumper. High risk takers become bored veryMore importantly, are you using this personality style to
easily so they seek out activities that are exciting.your advantage?
They not only thrive on the rush- they need the rush.Or, have you lost the glow in your life? Perhaps by
This need may be due to their neurological make-up.adding some risk, you can change the hue of your
Psychologists have recently shown that high riskworld.
personality styles have low serotonin in the brain.Get Risky with a plan
Serotonin is a neurotransmitter that helps the brainWhile risk-taking may be essential to some to fill that
function. Having low serotonin is analogous to a carvoid or boost their adrenaline, don't believe it is always
idling in low gear. High risk behavior stimulates thedone with out a purpose. It is rarely done haphazardly
serotonin production in the brain of high risk takers andby anyone, either in sport or business. Ask Red Adai
this literally shifts their brain into high gear. Thus, thewho pioneered the extinguishing of oil well fires.
stimulation of high-risk situations is rewarding and theseThrough his work, he built a reputation as the best oil
individuals gravitate toward this type of behavior. Forwell fire fighter in the world. His company put out the
Phil, he gets a rush by playing for broke on most of hisGulf War oil fires in 1991 and received a special letter
shots.of recognition from President Bush for his work he
Phil Michelson exemplifies the old axiom: live by thecompleted in just nine months.
sword-die by the sword. His going for broke style hasYou figured a man who faced the heat of death
made him one of the best and well-loved golfers in hisevery day at work would have a plan. He does. Red
generation, yet it has also ruined a few tournamentsaid that fighting a fire is like going into battle and
rounds-and the final round of the 2006 US Open is nomounting an invasion. You start with a battle plan,
exception.gather your men and equipment, and then attack.
Many believe taking risks and exhibiting this style isIf you are like Teddy, Phil or Marc Cuban, be risky but
essential for success. Former IBM chairman Johnhave a plan. Engaging in high risk behavior doesn't
Akers says, "The people who are playing it totally safemean that you act impulsively. Just because you may
are never going to have either the fun or the rewardnot want a net when you leap does not mean you do
of the people who decide to take some risks.not have a plan when you land.
According to Akers, "There is an incredible excitementThis article is excerpted from the Washington Post
to risk taking. There is an increase in energy-theBest-Selling book "Full Throttle: 122 Strategies to
adrenaline flows and the awareness is heightened.Supercharge your Energy and Performance at Work"
You have a greater sense of aliveness. Life assumesby Dr.
a richer hue". These statements are clearly spoken by