| There are 3 main approaches for managing a | | | | and graphs. It also show how much effort should be |
| company. | | | | invested in order to accomplish specific targets. |
| The first approach is based on planning for the short | | | | The third approach based on planning for the long |
| term. The organization that plans it's steps for the short | | | | term. What i mentioned for organization that plan it's |
| term survives mainly from it's current customers. It tries | | | | steps for for the medium term also applies for |
| to improve it's products or services by modifying them | | | | organization that plan it's steps for for the long term |
| a bit according to demands come from potential | | | | but there is a big difference namely : companies |
| customers. However, it doesn't put too much effort on | | | | planning for the long term put a lot of effort on human |
| it. | | | | resource. Such organization treat it's workers as gold |
| The second approach based on planning for the | | | | mine. It educates it's employees to ethics and values, |
| medium term (not longer then one year). Organization | | | | take care that they attend courses and professional |
| that plans it's steps for for the medium term survives | | | | training and thinks on ways to preserve the human |
| from it's current customers and customers referred to | | | | capital and attracts new talents. |
| it. Such organization conducts market research to see | | | | It is very common today to replace experienced |
| how to adapt the product or the services to the | | | | workers with young inexperienced but 'cheaper' |
| changing market so improvements may be done not | | | | employees or outsourcing jobs to foreign countries. For |
| only upon a request from a specific customer. Such an | | | | these companies it seems that they saving money. It |
| organization may put much effort on marketing and | | | | may be right for the short term but for the long term |
| unlike the former, it may also do a usage in software | | | | they realize that actually they loose. They loose |
| tools like BI (business intelligence). BI tools present the | | | | experienced workers with a lot of knowledge. |
| current achievements of the company using reports | | | | |