| The content in any ebusiness transaction or on the | | | | to different pages, between pages and how pieces of |
| web is the raw material for user experience. Web | | | | the site are experienced together. This clustering of |
| analysts and researchers need to know what the | | | | pages, helps in a big way. |
| users saw, reason being to understand the context of | | | | Data need to be collected based on the group of |
| users reactions. Web site are dynamic, web site | | | | users and and the study you are planning on along |
| performance keeps changing as the rich media | | | | with the right methodology. The dilemma of quality |
| content, site components keep changing with newer | | | | versus quantity is always faced where your quantity |
| functionality which get added periodically. With web | | | | of data comes from log files and the quality comes |
| page monitoring and changing technologies, pages get | | | | from reports generated from usability labs. The solution |
| customized to users preferences, ad banners and a | | | | or the common objective is to get to the middle from |
| single page may render different pages depending on | | | | both areas and mutually agree upon on common |
| visitor stats. | | | | factor that satisfies both sides of the data. When |
| Most of the larger websites are complex and users | | | | collecting hundreds or thousands of sessions in a |
| take their paths to navigate through the website. | | | | sample, the method of collection is crucial to the final |
| Although web designers have created navigation trails | | | | quality of the data gathered for analysis. Automating |
| for users to navigate easily through the web, users still | | | | testing of any Web site is a difficult challenge at best, |
| like to follow what they think so feel is liked by them, | | | | especially in light of the need to balance data quality |
| be it an image, a link or simply interesting content to | | | | and quantity to improve website performance. Web |
| read more on. Data collection and study needs to be | | | | monitoring plays a crucial role here. Monitoring and |
| made to capture and study these paths that the users | | | | collection of rich data is the key to a site's success |
| follow and to understand these patterns in transitioning | | | | factors. |