| Remember the old days when newspaper vendors | | | | offer. |
| stood around in corners shouting "Extra, Extra, Read all | | | | 5. Sometimes people send return envelopes with |
| about it!" and so on? Marketing has come a long way | | | | stamps already on them. This is to enable people to |
| since then. Now there are ways for sellers to reach | | | | use the stamps or feel guilty and send the offer in |
| specific consumers who are interested and even | | | | anyway. |
| looking for their products by using creative ways to | | | | 6. Some charity offers come with coins attached to |
| reach them and keep them interested in the product. | | | | the envelope. This practice was started to get the |
| What are some of the ways in which Creative | | | | future customer to open the envelope and send it |
| Marketing is achieved? | | | | back with more money in it. |
| There is an entire industry in the United States that | | | | 7. Paperback books, flyers and magazine offers are |
| cater to the Direct Mail marketing sector. They | | | | sent along with Direct Mail packages to induce people |
| specialize in producing attractive and colourful paper, | | | | to open and use the information inside. |
| paints, printing methods, envelopes and other materials | | | | 8. Small boxes are sent which look like gift wrapped |
| that the would-be customer is eager to open and | | | | presents so that the recipient will open them and look |
| even keep as a memento. | | | | inside. These "dimensional mailers" are used during |
| Some of the ideas that are being used in various | | | | festival or holiday seasons to encourage the curiosity. |
| countries and will certainly work in Australia are: | | | | There are also envelope mailers that include a |
| 1. Personalized material. Regardless of the medium | | | | collection of local and other offerings in various |
| used to send the information to the targeted audience, | | | | industries all gathered together in a bundle to evoke |
| using their name outside and inside the mailer will be | | | | the recipient's curiosity. The methods of creative Direct |
| very useful. Along with the information in the mailer, | | | | Mail also include sending the envelopes in see-through |
| coupons based on their name or town, bookmarks | | | | packages and including little notepads or business |
| with their name and sometimes even websites | | | | cards with magnetic stickers on them so that the |
| individualized with their name are highly effective. | | | | customer will put it up on the refrigerator for future |
| 2. Postcards - Amazingly colourful postcards in glossy | | | | use. Some of these mailers may also be hand |
| finish with a handwriting style print is absolutely | | | | delivered into the mail box with coloured gem like |
| attractive to the consumer. Although postcards have | | | | stones attached to them. |
| limited space, they can get the attention of the | | | | The best way to get the attention of consumers is to |
| consumer and also double as a bookmark or teacup | | | | put a little sample of the product into the mailer and |
| cover. There is an added advantage that the postcard | | | | also include a coupon for it. This method also informs |
| would be looked at again and again and not thrown in | | | | the marketer, through the use of the coupons, if the |
| the waste bin with the other materials. | | | | customer liked the new product or not. In the United |
| 3. CD's and DVD's are attractive and easy to produce. | | | | States, the percentage of Direct Mail packages |
| They not only live forever, they may be used in arts | | | | jumped from 29% in 1980 to 45% in 2003. The |
| and crafts, as teacup covers or teacup bases, and | | | | success of this type of marketing depends on the |
| are indestructible. An attractive cover or label will last | | | | accuracy of the address list which may be increased |
| forever in the home. | | | | with predictive analytics software. With the new |
| 4. Address labels are sometimes sent to the targeted | | | | lessons learned from the rest of the world, Australia is |
| audience to establish a rapport with them. Most people | | | | poised to capture the Direct Mail Marketing industry |
| save money on Address labels and this will certainly | | | | and to reach every household with creatively |
| encourage them to open the envelope and look at the | | | | advertised mail inserts. |