| While surfing the web one comes across various | | | | is especially appreciated by users as it makes data |
| types of maps and charts - displayed on websites, but | | | | accessible in a very interesting manner. A great thing |
| not all look attractive. It has been found that surfers like | | | | about data-driven maps is that they are sensitive to |
| websites which are graphic intensive, this is because - | | | | mouse gestures and therefore provide and interactive |
| most people tend to seek entertainment on the web. | | | | experience to users. Google maps are an excellent |
| Additionally, it is the way of presentation which makes | | | | example - they are popular due to interactive features |
| a website popular. Therefore, simply adding graphics | | | | like zoom, drill-down etc. |
| does not help in boosting a website's popularity. | | | | Interactive charts and maps have been known to be |
| Realizing the importance of presentation, webmasters | | | | helpful in business planning. Here are some helpful |
| do pay a lot of attention to the layout and design of a | | | | business applications of real-time charts and maps: |
| website..However, when it comes to displaying charts - | | | | 1. Budget planning using maps for visualizing |
| they tend to put up dull looking static charts, thereby | | | | location-wise expenditure.. |
| making the web page or at least a section of it seem | | | | 2. Using maps in executive dashboard for obtaining a |
| extremely monotonous. It must be noted, that | | | | geographical distribution of the companies business |
| compromising on the quality of data visualization may | | | | activity. |
| lead to loss of traffic. Things can be made more | | | | 3. Displaying maps on Company website to help clients |
| pleasant, simply by incorporating interactivity in charts, | | | | find the location of its offices all over the world. |
| and this can be achieved by means of a charting | | | | 4. Using maps for global competitor analysis. |
| software. | | | | 5. Presentation of global consumer survey. |
| Charting software can add a fun element to charts by | | | | 6. Monitoring key functions such as; manufacturing and |
| reducing the dullness. The software can help users | | | | sales. |
| visualize data graphically - through charts and maps. | | | | As the web is evolving many companies are coming |
| Furthermore, charts and maps generated by means of | | | | up with powerful charting software to help you in |
| a charting software - are highly customizable and can | | | | building your own custom interactive maps for your |
| be made interactive. Data visualization in form of maps | | | | business. |