| Google Analytics is one of the most powerful and free | | | | 4) A new drop down will be displayed with several |
| web analytics tool available and is much better than | | | | metrics. Drag the metric named "City" to the box |
| many other free web analytics softwares available. | | | | named "dimension or metric" on the centre of the |
| Google analytics is not a hosted web analytics tool, but | | | | page. |
| is just a compatible javascript code which needs to be | | | | 5) Make the "Condition" as "Matches exactly". |
| included between the tag of an HTML page. | | | | 6) Type or select the city name "Kuala Lumpur" from |
| Google Analytics is so flexible and user friendly Internet | | | | the drop down menu. |
| analytics tool and comes with a variety of customized | | | | 7) Name the Segment as "Visits from Kuala Lumpur". |
| report options. In this post I would like to write about | | | | 8) Finally click the "Create Segment" button. |
| how to create an Advanced Segment for a particular | | | | Now you have successfully set up Advanced |
| geographical region with Google website analytics tool. | | | | Segment for the geographic location "Kuala Lumpur". |
| Consider that you have a website and have installed | | | | To see the segmented report go to "Content" and |
| Google Analytics code to track the traffic details. You | | | | click on the "Top Content" link. Now you can see a |
| need to know the top landing pages or top content | | | | section named "Advanced Segments: All Visits" above |
| from the city "Kuala Lumpur". In this case you can take | | | | the top right of the graph. Click on the down arrow |
| the advantages of advanced segments in Google | | | | and check the box corresponding to "Visits from Kuala |
| Analytics. The steps for setting up an advanced | | | | Lumpur" in Custom Segments and click on the Apply |
| segment for a particular geographical region in this | | | | button. |
| cases is given below. | | | | Now the Google Analytics Graph will show the overall |
| 1) On your Google Analytics Dashboard there is a link | | | | visits in blue and the "Visits from Kuala Lumpur" in |
| named "Advanced Segments" in a box named "My | | | | orange. The statistical table below now shows Page |
| Customizations" on the left hand side. Click on the link | | | | views for each page containing All Visits and "Visits |
| named "Advanced Segments". | | | | from Kuala Lumpur". This type of segmentation would |
| 2) After step 1 you will be taken to a new page and | | | | help you in effectively analyzing your traffic to your |
| click on the link named "Create new custom segment" | | | | pages from a particular geographical location. Hope |
| on the top right. | | | | you will find it interesting and don't forget to try this out |
| 3) You can see a box named "Dimensions" on the left | | | | on your Analytics account. |
| with several links. Click on the link named "Visitors". | | | | |