| Business War is Not Violent: | | | | on the consumer's side. |
| Strategy is management of a war for winning at the | | | | 'Strategy' is war management technique of mobilizing |
| end. However, business war management need not | | | | energy and resources by the entrepreneur, finding the |
| have violent means of mobilizing physical energies and | | | | weakness of the challengers and striking them with a |
| hitting on the challenger's face. It is different. It should be | | | | big bang. It opens the floodgate of money to flow into |
| fun also. | | | | the business side of the entrepreneur. |
| See the Example Below: | | | | To be clearer, the entrepreneur organizes his business |
| This television advertisement also exhibits a strategy | | | | such a way that money flows from the people. We |
| to promote a sale of a brand of scooters. | | | | should make the people to leave a part of their money |
| Smooth Ride: | | | | as profit to compensate our service. |
| We know Maddy, Madhavan a famous cine actor | | | | Competitor is a Guide: |
| drives a Bajaj scooty, a small version of a scooter. It is | | | | The real business competitor in the market is also one |
| a simple smooth vehicle relieves all tensions while riding. | | | | like us. However, he is instrumental in promoting our |
| One need not exert any effort on this beautiful light | | | | business. He is also like a measuring yard for our |
| vehicle. | | | | business. Therefore, he is not a competitor, but a guide. |
| Bright Idea: | | | | Weak Point is Anticipation of Benefits: |
| Instead, it gives ample scope for free joyful thinking to | | | | There is no challenger. There are only people. We |
| bring bright ideas too while driving. | | | | know in business, prime thing and the ultimate are |
| Maddy witnesses a small problem with the | | | | people only. Only way to strike them at their weak |
| schoolchildren distributing some handbills to the | | | | point is offering our products, services etc. to their |
| passerby on the street. They want to inform the public | | | | advantage. We should make them happy while buying |
| about the importance of anti leprosy movement and | | | | our products and enjoying our services. |
| collect donations in collection boxes. | | | | Genuine Offer Is the Striking Force: |
| They Crush Notices and Throw: | | | | The striking force of offers of benefits will fall at their |
| They issue the notices to the passerby. They receive | | | | weak point of expectancy. A well-studied and sharp |
| the notices, crush and throw away with out reading | | | | business offer will satisfy the people's eagerness to |
| them. They simply walk away without making any | | | | enjoy the benefits. Hence, their weak point is our |
| donations for the noble cause. | | | | strength. |
| Maddy riding on a smooth Bajaj gets a bright sparkling | | | | Business strategy for success is so simple that we |
| idea. He goes up to the children and tells the 'strategy' | | | | should offer great benefits to win the people's hearts |
| to handle the situation. | | | | for making a break through in our business. |
| They Open Notices Read and Donate: | | | | Larger Business Needs Sharper Planning: |
| Now, the children slightly crush each notice and hand | | | | However, it needs strong base of well-planned and |
| over to the passerby. The streetwalkers get the | | | | disciplined principles to offer benefits for a larger |
| crushed notices, open, read, and finally donate currency | | | | population for a longer period. More business and more |
| notes into the collection box. The idea worked very | | | | service only lead to more income as anticipated. |
| nicely. | | | | Legendary Performance: |
| The people started talking about it and advised | | | | This requires a special technique called "Energo |
| mutually to support the cause. This is also a simple | | | | Cybernetic Strategy" to bring a phenomenal success. |
| business strategy that is funny and works successfully. | | | | This is unequivocal to those conquered by the |
| Likewise, strategies can be a 'simple convincing force' | | | | supreme cine stars, business gurus, sports stalwarts, |
| to strike on the people to depart with a part of their | | | | political legends, and spiritual heads. |
| money to generate income for the business concept. | | | | Besides individuals and companies, there are products |
| Strategy is mobilizing people's energy in support of our | | | | that conquered the hearts of millions of the people in |
| business idea, hitting them back with benefits, of | | | | the commercial world. Winning hearts is winning money! |
| course with love and affection to make them happy! | | | | How do celebrities bring such a great success? |
| Now, we know the meaning of a 'business'. The | | | | You will learn more about the application of 'Energo |
| business is intelligent working of the entrepreneur on his | | | | Cybernetic Strategy' by such persons around the |
| side in a business, service or concept based industry. | | | | world! Please follow me. |
| 'Success' is only a big money, which is lying un utilized | | | | |