Asia as a market leader surfactant

Reporter held in Shanghai last week of the Eleventhproducts will have a broad market space. With the
International Conference of surfactants and detergentstechnological innovation and industrial expansion of the
on the understanding, with the level of economicscale, reduced costs of new products will occupy an
development and rising personal spending power, Asiaimportant position in future market, the new surfactant
has become the world's largest consumer market,intermediates will be the investment destination in Asia.
surfactant, and Surfactant investment world and newEspecially the Middle East and Southeast Asia, due to
product research and development center.the surfactant rich raw material resources, will be the
 U.S. CAHA Consulting Leader Joel? Houston, saidinvestment in high growth areas.
the current global surfactant market has reached 12.7 Ciba BASF R & D Center Manager Mao
million tons / year, after the rapid growth in recentJianwen said that at present the overall development
years, Asia has become the world beyond Europeof surfactant market good, people focus on the
and the United States the largest surfactant marketenvironment more conducive to product upgrading.
share of global share rose to 32%. Relative to theBASF will grasp the direction of the market, using
already relatively saturated European market, there istechnology innovation development of the industry
still a huge market potential in Asia, will continue tocomply with the requirements of surfactant in Asia
maintain rapid growth. Houston believes that thededicated to the localization of R & D and
smooth region's rapid economic growth, particularlyproduction. Wacker senior technical engineer, said
growth in personal consumption needs to promote theZhou Chun Shu, liquid detergent washing powder will
enhancement of surfactant.be replaced in the next few years to become
 It is understood that China and India is Asia's largestmainstream, WACKER liquid wash for the Asian
consumer market surfactant. 2009 total 7.812 millionmarket has developed a new silicone softener
tons of detergents in China, up 9.87%. One output ofproducts, effective solution to the traditional soft
6,928,700 tons of synthetic detergent, an increase ofsilicone agent is incompatible with the liquid system in
9.31%. Products on the market in India is also an annualquestion.
average rate of 20% rapid growth. In order to promote the two countries to exchange
 Houston said that over the past 10 years, thePetrochemical industry, China Petroleum and Chemical
European detergent production and profit growthIndustry Association, China Chemical Network join the
continue to slow down, then included the majorIranian Chamber of May Copolymer Ningbo, invited
multinational companies look to Asia. As the linear alkyltwo experts in the industry holding senior "in Iranian
benzene (LAB) and many other sets of productionPetrochemical Industry Investment and Trade Fair",
plants in operation, Asia has become the focus ofwith you to discuss with the continuous expansion of
surfactant intermediates production area, and will beproduction capacity between China and Iraq under the
the biggest investment in global surfactant market.petroleum products market! Topics include aromatics,
Houston believes that meet the new low-temperaturemethanol, polyolefin, gas and other petrochemical
washing of environmental low-carbon products, inproducts market.
particular branched-chain functional groups of modified