An Introduction to Business Intelligence

Business intelligence is all about taking your data andyou've got this information you would have scorecards
generating business benefits from it. So what thisput together with red, amber and green making it
means is, taking data and turning it into information,easier to see your performance to target.
creating knowledge then getting it out to people at theDue to the fact that business intelligence is such a
right time in the right place in the right format so theybroad term, it's often used in difference ways. Part of
can make better decisions to drive business benefit.business intelligence is performance management.
In the last few years there's been lots of acquisitionsOnce you've got your information in a clear and
and mergers in the business intelligence tools market,concise format, you'll need to monitor how this
so the large software vendors have acquired the pureinformation is then being used and it's ultimate impact
play business intelligence providers. This is veryon your business. Performance management is the
interesting because only a few years ago the industryprocess of tracking these changes so by
was unable to deliver what businesses were askingencompassing performance management into your
for, but with the business acquisitions of the tools, andbusiness management strategy you can actually
bigger companies getting involved, there's much morechange peoples behavior and change business.
capability in the technology space. This has resulted inNow you've decided your business needs a business
the situation being almost reversed; the technology canintelligence solution, one of the first things you're going
deliver more that most users need when they startto have to do is procure a tool to actually allow you to
out with a business intelligence project.implement that solution. A common mistake a lot of
So, if business intelligence is all about obtaining data tocompanies make is going to different vendors and
turn into productive information to produce businessgetting several presentations, by doing this it's too easy
benefit, how exactly is that information presented?to get wrapped up in the technicalities of the different
There are various ways in which that information cantechnology on the market rather than the overall
be formatted in order to conclude the best decision,objectives of the products. Although this does help to
and impart that information so more knowledge andgive a good overall objective of all the different
benefit can be gained by the business. For example, ittechnologies, and, as a result, a good overall objective
could be a tabular report or it could be a report withof the process itself, it can be distracting. The most
graphics in it, it could be printed or it could be sent byproductive course, is focusing on exactly what your
email, it could be presented through office productsbusiness needs to achieve from this process and
such as Outlook, Excel or Word. It could also beletting your vendor help educate you in how you're
presented through dashboards, which have an instantgoing to benefit from the technology within your
view of the business giving a snap shot in time. Oncebusiness.