Advantages of Non-Financial Performance Measurement Over Financial Performance Measurement

Financial Performance Measurementare only responsible for the same. As the name
The motive of every business is to achieve thesuggests, this approach makes the companies
bottom line of maximum financial benefits. In order to99.99966% error free. As it has its long term
comply with the same, companies have come up withaccountability as well, it can be used over the financial
financial performance measurement techniques. Theperformance measurement techniques.
very idea is to ensure that no matter what theTheory of Constraints
resources do and the way they function, they wouldThis theory deals with continuously helping the
have to show profits in the profit and loss statements.organizations in achieving their goals. The concept is
It is carried out generally in three different steps. Theymore applicable these days because it identifies the
have been mentioned as follows:constraints that lie in the path of the business. It is
Firstly, it encompasses selecting the goals of thecarried in a five-step process. This has been
organization.mentioned as follows:
Secondly, and also as the most important part, it is to* Firstly, identification of the constraints is done.
consolidate the measurement of information with* Then, the companies decide the ways of constraint
respect to the performance.exploitation.
Finally, the required changes made by the managers* It makes the entire system aligned as per as the
so as to serve as a remedy over the weak links in thedecision taken.
financial charts of the company. So, one can say that* Then, a negative strategy is used to increase the
the financial aspects of performance measurement iscapacity of the organizations to handle more
basically sales driven. There are certain milestones thatconstraints.
companies set for employees. A deficiency in being* Then, the companies' see whether the constraints
able to fulfil even a certain process can be harmful forhave been removed as a result of this. If it hasn't then
the position. So, this method of performancethey go back at identification part. (Constraint
measurement is also known to show certain insecurityManagement, 2010)
for the employees. Hence, it might not give the mostAdvantages of Non-financial aspects and
authenticated results. Business PerformanceDisadvantages of Financial aspects
Management is by and large measured by the financialThe biggest disadvantage of the financial aspect is
aspects of performance measurement. The specificthat it does not consider the broad view of the
techniques for the same have been mentioned asbusiness. The companies have to give maximum
follows:regard to the available monetary benefits. If this is not
Approaches to Financial Performance Measurementreached, the management would not recommend for
Economic Values Addeda certain activity to take place as a part of its
This method deals directly with the economic profit offunctioning. There have been many companies in the
the organization that goes directly into the balancepast which have lost to great extents because of
sheets. This method in other words can be used tosuch a disastrous situation. One can take IBM for
measure the Net Operating Profit after Taxes. Thereexample. The company could not sustain the fact that
are also certain adjustments that are made in theit was not making immediate profits. As a result, they
calculation of Economic value added so that thesold their laptop manufacturing and saw the other
companies can make it more synchronized with thecompany making huge benefits.
profit entry in the profit and loss statements. ThisAn advantage of the non-financial aspect is that it
method is generally used by lower stature companiesallows the time for training. We all know that training is
these days. The reason for the same is that at theone of those areas which consume a lot of money in
moment, the companies can afford to look at thethe beginning. The immediate profits associated with
business functioning only from the financial perspective.the same might not be as much as compared to the
There is much more to achieve.amount of money put into doing it. But, the non-financial
Activity-Based Costingaspect gives respect to the long-term advantages
The fundamental law of economics says thatassociated with the training. This is generally not given
management would have to make the most from theany attention from the financial point of view which
least resources that are available to them. In regard toconsiders only the short run.
keeping with the statement, the companies generallyThe non-financial aspects build a reputation for a
identify the processes that are in the system and thencompany. It helps a company take up strategies like
classify them as separate activities. Followed by this,cost-differentiation. These strategies are extremely
the companies assign separate costs to each of thehelpful in making a company the cost leader in the
activities. This can be done in the form of direct andmarket. The financial perspective might never give any
indirect costs.room for the same. Under the dynamic environment of
Reason for shift from Financial to Non-Financial aspecttoday, it become a must for companies to look for
In other words, we can say that this is also a form ofstrategies like this.
performance measurement on the basis of financeConclusion
aspects. One can assign costs to each of theAs most of the companies of today have further
activities, but then there are always, restrictions on thestrengthened and even widened their visions, simply
use of the activities that are highly expensive. Once,looking for the monetary profits as a part of the
again, this method would not be applicable in theperformance measurement criterion is not worth mush
long-run. The reason for the same is that this methodscope. As for example, technology has been
forms a hindrance to the long-term investments. Oneadvancing at a tremendous pace these days. This is
must understand that an investment for a particularbecause; organizations are putting in a huge amount of
activity can lead to improvements of certain others inmoney in Research and development. If the
the long run. This can be with respect to work forcecompanies follow the economic value added approach
as well as the equipments that are required to performor the activity-based costing approach, they would not
the activities. So, as a remedy, one has to switch tohave the heart to invest to such large extents. In the
better methods that are of non-financial significance.short-term, they can have a good flow of cash with
(Activity Based Costing (ABC), 2010)them, but as we have seen companies like Procter &
Non-Financial Performance MeasurementGamble advance to such great extents, success at
These are amongst the most widely applicablethe international level can only come through
performance measurement techniques in the currentinvestment in technology.
scenario of the corporate world. We have seen theSo, the method of financial performance measurement
deficiencies of the financial aspects. The followingis not viable in the current era. It is certainly better to
methods tend to improve them for the betterment ofuse the non-financial aspects of performance
the organizations:measurement as we have seen. The reason for the
Approaches to Non- Financial performancesame is that they aim for the development of the total
measurementquality of the products. In this era of completion where
Six-Sigma Approachthe product life cycles are dependent on the efficiency
The best approach for performance measurement isof the companies to be able to maintain their products
the six sigma approach. In this method, the companiesin the market, companies need to focus more on
try to identify the deficiencies in each of the processescustomer satisfaction than anything else. This is
that are a part of the functioning of the organization.possible to a larger extent in non-financial performance
These are then corrected by certain quality analysismeasurement.
tools. The companies also have special people who