| ign="center"> | | | | 2. Guarantee - If you are not offering any guarantee |
| Everyone is talking about recession, gas prices and | | | | or risk reversal on your website then you are loosing |
| rising energy costs. Top 500 companies are cutting | | | | tons of customers. When you are selling face to face |
| back on their marketing budget and laying off workers. | | | | then its easier to put your clients at ease by verbal |
| How can your business survive tough times? How can | | | | communication but its extremely difficult to do that on |
| your business grow while making sure it's not losing | | | | a website. |
| money with bad advertising? | | | | You must offer some kind of guarantee on your |
| Most business owners still think that marketing is all | | | | homepage. Guarantee is not limited to money back, |
| about spending money to attract visitors. When I talk | | | | you can offer price guarantee, fast shipping, fast |
| to small business owners about marketing they think I | | | | service, best quality (verified by third party) and lot |
| want their money. However, advertising is just a small | | | | more. |
| part of marketing. Marketing is far beyond the | | | | 3. Incentives - The easiest way to make your |
| advertising world. | | | | customers buy from you and not from your |
| The most effective form of marketing is optimizing | | | | competition is to offer incentives. Incentives can be |
| your business, website and ads to instantly achieve | | | | anything from free shipping to free trial, discounts, |
| higher profits. Optimization has been overlooked more | | | | coupons, free gift, buy one get one, free product, free |
| than any other thing by most small businesses. | | | | second time service. |
| In this article I would like to share with you five solid | | | | 4. Customer support or contact information - It is |
| website optimization techniques to grow your business | | | | estimated that an average user spends not more than |
| without spending more on advertising. | | | | 8 seconds on a website. If your website cannot |
| 1. Analytics - One of the first step to improve website | | | | provide a visitor contact information in less than eight |
| conversion is to install analytics software on your | | | | seconds then you can loose them forever. Add your |
| website. Analytics software can provide you all the | | | | telephone number and email on the top left corner of |
| important information you need to understand your | | | | your web page to dramatically improve conversion. |
| target customers including page view, buying habits, | | | | 5. Capture information - Setup a small email capture |
| needs,wants, requirements and competition. | | | | box on your web page. Offer incentive to encourage |
| There are number of free analytics software available | | | | customers to leave their name and email. Once you |
| on internet with easy installation guide. You can | | | | have the customer information you can follow up with |
| integrate your website with analytics software in one | | | | them easily. |
| hour or less for a 5-10 page website. | | | | |