5 Questions You Need to Ask Before Deploying Business Intelligence

A savvy IT professional will ask end users about theirYour BI deployment will be influenced by the required
requirements, before trying to introduce businesslatency of the data involved. Business intelligence has
intelligence to his or her organization. They will askthree possible levels of latency - scheduled update, on
questions like: "What information are you looking for?"demand, and real time.
and "How do you want it to be formatted?".With scheduled update, the information is not
1. What level of technical skill do the users alreadyup-to-the-minute. The data source is probably updated
have?on a scheduled basis, e.g. once a day or every hour.
This question should not be posed directly to users.Or, the data can be close to real time, and be updated
Many end users have a somewhat optimisticincrementally within minutes of a transaction. The
perception of their technical abilities and most considermajority of BI deployments work well with some kind
themselves more of an expert than they actually are.of a scheduled update.
As a general rule of thumb, if you are handy withUsers will require direct access to information
Excel, i.e. can use formulas and sort data, and you cancontained in a near real-time data warehouse with an
interpret numbers with relative ease, you are likely toon demand solution. While this does not necessarily
be able to comfortably work with a businessaffect the BI deployment itself, it is uncommon for BI
intelligence solution.tools to give users access to this kind of information,
2. How much time can you dedicate to finding,because it is usually stored in a form that makes
accessing and analyzing information?creating ad hoc queries difficult. However, dashboards,
This is a pretty essential question, probably the mostreports, and guided ad hoc reports are effective
important of the five, but is often completely ignored.business intelligence deployment methods when on
Yet if it is answered realistically, you can easily createdemand access is required.
an accurate deployment plan, even without responsesFinally, true real time means that the information being
to the other four questions. In most companies, peopledisplayed is updated as an event happens - even
need access to information, but they often lack thebefore the relevant data makes its way into a
time to dedicate to it. If you don't have a lot of time todatabase. Only dashboards and reports will enable the
spend finding, accessing, and analyzing information, thendynamic display and update of information in real time.
you probably don't require business intelligence5. What role does the user play within the
capabilities. How much time someone has to devote toorganization?
reporting is often related to their role in the organization.Understanding a user's role gives you a certain insight
For example, CEOs may have very little time to spendwhen it comes to their BI requirements. For example,
analyzing data, while analysts will have more sinceexecutives look primarily for key performance
analysis is what they are primarily responsible for.indicators, whereas analysts will often spend their time
3. What types of questions will users be asking?analyzing data in more detail. A front office worker,
Different types of questions are best asked andsuch as a customer rep, often searches for
answered by different types of solutions. Performanceinformation to solve specific problems. While there are
management, dashboards, and scorecards are aboutlikely to be differences from one organization to the
monitoring the status of a key metric, whereas ad hocnext, understanding the characteristics of the various
query tools are better suited to asking random orusers in your particular firm will help you better
on-the-fly questions.understand user requirements.
4. How timely must the data you are accessing be?