30 Business Performance Indicators You Can (and Should) Measure

It's all good and well using a BI solution to measure5. Expenses
your business performance, but before you start blindly6. Profits
measuring anything and everything, what are some of7. Operating margin
the specific KPIs or metrics that you could focus on?Technical Support
They are the backbone of scorecards and8. Number of support calls
dashboards, which have become an irresistible way9. Resolved Cases
for organizations to present performance information.10. Average waiting time
Look out for our blog post next week about theManufacturing
differences between dashboards and scorecards.11. Number of units manufactured
One thing to remember: A KPI is a metric, but a metric12. Manufacturing times
is not always a KPI. When we use the term metric we13. Number of defects
are referring to a direct numerical measure thatFulfillment
represents a piece of business data in the relationship14. Number of days to ship
of one or more dimensions. A KPI is simply a metric15. Inventory levels
that is tied to a target. More often than not, a KPI16. Return rates
represents how far a metric is above or below aMarketing
pre-determined target. KPI's are normally shown as a17. Marketing funnel: for example - Inquires ->
ratio of (actual: target) and are designed to instantlyMarketing qualified leads -> Sales qualified leads
inform a user if they are on track with their plan,-> Opportunity Pipeline
without the end user having to specifically focus on the18. Customer demographics
metrics being represented.19. % Revenue sourced by marketing
You should identify the most important indicators for20. Referrals
your specific organization's needs, but here's hoping21. Social media mentions
that this post will give you some inspiration or at least aHuman resources
starting point. Choose a few indicators to start off with;22. Employee satisfaction
measure them on a regular basis and share them23. Employee turnover
throughout your organization - you can always addInformation Technology
more later on!24. Network downtime
Here is a list of just some of the more mainstream25. Fixed application bugs
indicators.Web Services
Sales26. Number of visitors
1. Bookings27. Click through rate
2. Number of orders28. Conversion rate (e.g. number of product
3. Sales qualified leadsregistrations)
Finance29. Average time per visit
4. Revenues30.