The marketing of the information systemsG.The perception of the information systems, a new prospectEditions of Organization: 9782272541866 23.75 Euros, 160 pages | Online shopping |
Editor presentation
- iginality to associate the data processing departments and the marketing of the services.
- iginality of a topic ever discussed: the perception of the information systems.
- Specific proposals of solutions.
- The result of an experiment varied in the field.
The purpose of this work is to show how the data processing departments of the firms can deploy internal programmes of marketing of their own services. This work thus approaches the data processing departments under a new angle: that of their perception (like an necessary evil or a source of competitive advantage). This perception conditions the management and the performance of the information systems like their contribution to that of the firm.
Perception must thus be in the middle of the concerns of the personnel implied thanks to the tools of the marketing of the services: it is not enough that the information systems are creators of value, he is necessary also that they are perceived like such.
The author revisits the tools at the disposal of the (communication, project management, formation, governorship, architecture,…) to implement them in this new prospect.
In complement
Governorship of the information system
On the same subject
Marketing one Mr. Jean-Baptiste, P. Jean-Baptiste | Management of an information system project C. |
Chronicle, last bank notes of the
management versionThis morning by taking my shower, I told myself and if to me also a method of management? Ca should not be quite intricate. And well that not trailed Na. The morning my is enough to invent a revolutionary method which will make date: management. delivers early product of exclusiveness to the readers in the .
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