What is the strategic cards?
A strategic card is a diagram of the type causes for purpose forwarding the relations between the various strategic objectives according to the 4 prospects (financial, customer, process, training and growth). The strategic card is the keystone of the framework of work of the project . It makes it possible “to materialize” the passage of the expression of the strategy to the creation of securities itself.
Main gains
According to the authors, the strategic card is essential tools for:
- To clarify the strategy and to facilitate the communication of the aforesaid the strategy near each employee
- To identify the key to success processes of implementation the strategic
- “To align” the human, technological and organisational investments so that they work in the direction of the strategy
- To clarify the gaps of implementation of the strategy and thus to facilitate the correction of it
Recommendations
- It is strongly recommended that the strategic card holds on only one page.
- Let us recall that the financial perspective is not necessarily expressed in the same unity of time as the other axes of performance. This loop is longer-term. It is in fact the resultant of the 3 other prospects.
- The strategic success of the objectives is directly dependant on the men, the crop and management, in short on organisational quality. Let us recall that the success of the strategic objectives is also strongly related to the fluidity of information (IF).
- If the strategic card is a tool of concrete expression of the strategy, it is also an instrument of information within the firm.
Critical comments
Balanced scorecard strategy maps . Robert Kaplan The third tome cheese of the methodology of devoted to the strategic cards, the . For a reason that I do not know this work is not translated into French. It will thus be necessary to be satisfied version of origin in English.
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