of R. Kaplan and D.
, a radical approach which is satisfied homeopathic treatments very little.
Contrary to the generally accepted ideas, of Robert Kaplan and David are not a new design method of the dashboards. proposes a dimension much overall piloting by defining a rigorous framework of development of the strategy and a methodology to decline it on the operational level.
Explanation.
The topic of the design of the instrument panels tends to occupy a prevalent place rather representative of dissatisfied waitings of the firms as regards piloting.
Until these last decades, the question of aid to piloting was indeed less present. When the context was stable and particularly weak competition, to seek the increase continues of the productivity as well as the reduction in the cost prices was still best strategies. The dashboards of this time, limited to exclusively economic measurements and , were completely adapted.
Today, the context strongly changed. To guarantee a real return of capital invested, strategies much more consequent should be worked out. To follow only the financial measurements is not sufficient. The loop is too slow and does not allow to react in time. It is thus necessary more precisely to follow continuous progress according to the axes chosen by the leadership team during the development of the strategy.
How the firm see does its competitive advantage?
- By times increasingly faster?
- By a better client service?
- By a constant renewal of the products and offers?
- Whatever the competitive advantage chosen, once the strategy elaborate and declined on the ground, each axis concerned must be precisely measured in order to ensure a true continuous progress.
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